Citation

Understand the non-Western Media’s Development in Contemporary Globalization: Critical Frame Analysis of a Chinese Advertisement Case

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Abstract:

This study uses media frame analysis to investigate the rationale of a false advertising case in China. It exposes how the privilege of Western media still visibly and invisibly exists at contemporary globalization. Through analysis, this study also points out that the unjust system of globalization is a fundamental reason that causes the unfairness of global media to non-Western countries. By relating to the concepts of the West and the non-West in terms of power and agency, this study renders a more careful understanding of the non-Western media’s development in the Western-centered globalization.

Author's Keywords:

media; non-Western; advertisement; globalization
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Association:
Name: Tenth Annual Congress of Qualitative Inquiry
URL:
http://www.icqi.org


Citation:
URL: http://citation.allacademic.com/meta/p724419_index.html
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MLA Citation:

Zhang, Bin. "Understand the non-Western Media’s Development in Contemporary Globalization: Critical Frame Analysis of a Chinese Advertisement Case" Paper presented at the annual meeting of the Tenth Annual Congress of Qualitative Inquiry, University of Illinois at Urbana-Champaign, Urbana, Illinois, May 21, 2014 <Not Available>. 2014-12-10 <http://citation.allacademic.com/meta/p724419_index.html>

APA Citation:

Zhang, B. , 2014-05-21 "Understand the non-Western Media’s Development in Contemporary Globalization: Critical Frame Analysis of a Chinese Advertisement Case" Paper presented at the annual meeting of the Tenth Annual Congress of Qualitative Inquiry, University of Illinois at Urbana-Champaign, Urbana, Illinois <Not Available>. 2014-12-10 from http://citation.allacademic.com/meta/p724419_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study uses media frame analysis to investigate the rationale of a false advertising case in China. It exposes how the privilege of Western media still visibly and invisibly exists at contemporary globalization. Through analysis, this study also points out that the unjust system of globalization is a fundamental reason that causes the unfairness of global media to non-Western countries. By relating to the concepts of the West and the non-West in terms of power and agency, this study renders a more careful understanding of the non-Western media’s development in the Western-centered globalization.


Similar Titles:
Globalization and Media: Framing Global Movement – The Case Study of the PGA (People's Global Action)

Comparative Analysis of Media Frame and Audience Frame in Hong Kong and Macau: A Case Study of Ao Menlong Scandal

Understanding Media Choices in Non-Western Media Environments


 
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