Citation

Ignored by Traditional Media, Women Seek Sports Information via Social Media: A Uses and Gratification Analysis

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

As a follow-up to previous research, this study took a uses and gratification approach to more clearly define sports media consumption patterns among women. Based on survey data from more than 2,500 respondents nationwide, it was found that women use social media differently than men in regards to sports. Specifically, women more often use social media for information-seeking, personal/social reasons, and to access content not available in traditional media. Implications include the need for new approaches to reach a traditionally underserved audience.

Most Common Document Word Stems:

sport (167), media (122), social (106), use (81), women (65), femal (49), consum (43), 1 (40), 2 (38), research (37), inform (37), sm (37), men (31), communic (30), 2009 (29), onlin (28), n (27), motiv (27), tradit (25), seek (24), 2011 (23),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p732149_index.html
Direct Link:
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MLA Citation:

Sheffer, Mary. and Schultz, Brad. "Ignored by Traditional Media, Women Seek Sports Information via Social Media: A Uses and Gratification Analysis" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p732149_index.html>

APA Citation:

Sheffer, M. and Schultz, B. , 2014-08-06 "Ignored by Traditional Media, Women Seek Sports Information via Social Media: A Uses and Gratification Analysis" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p732149_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: As a follow-up to previous research, this study took a uses and gratification approach to more clearly define sports media consumption patterns among women. Based on survey data from more than 2,500 respondents nationwide, it was found that women use social media differently than men in regards to sports. Specifically, women more often use social media for information-seeking, personal/social reasons, and to access content not available in traditional media. Implications include the need for new approaches to reach a traditionally underserved audience.


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Desperately Seeking the Online Audience, Quantitative Audience Research in a New Media

Improving Student Research Papers in Women’s Studies through Staging the Information Seeking Process and Academic-service Learning


 
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