Citation

First Listen: Discovering New Music through Online Social Networks

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Abstract
This study examines the diffusion of new music through online social networks. Given the lack of theoretical research involving diffusion theory applied to online social networks, a research study was designed. A 32-question survey was administered to 460 undergraduate students enrolled in Communication courses at a large, Midwestern university. Results from data analysis provided evidence that individuals scoring higher on a new music opinion leadership scale will be more likely to listen to new music, discover new music, use electronic recommendation agents, acquire new music that is evaluated positively after sampling and give recommendations about new music.

Keywords: new music, new music discovery, online social networks, diffusion of information, two-step flow, opinion leadership

Most Common Document Word Stems:

music (255), new (255), network (143), social (140), onlin (122), opinion (106), diffus (96), individu (81), recommend (65), leadership (52), communic (52), like (51), inform (50), scale (50), leader (48), may (40), studi (39), sampl (39), within (37), measur (36), item (34),
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p732355_index.html
Direct Link:
HTML Code:

MLA Citation:

Monk, Adam. and Dimmick, John. "First Listen: Discovering New Music through Online Social Networks" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p732355_index.html>

APA Citation:

Monk, A. and Dimmick, J. , 2014-08-06 "First Listen: Discovering New Music through Online Social Networks" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p732355_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Abstract
This study examines the diffusion of new music through online social networks. Given the lack of theoretical research involving diffusion theory applied to online social networks, a research study was designed. A 32-question survey was administered to 460 undergraduate students enrolled in Communication courses at a large, Midwestern university. Results from data analysis provided evidence that individuals scoring higher on a new music opinion leadership scale will be more likely to listen to new music, discover new music, use electronic recommendation agents, acquire new music that is evaluated positively after sampling and give recommendations about new music.

Keywords: new music, new music discovery, online social networks, diffusion of information, two-step flow, opinion leadership


Similar Titles:
A Guideline to Design and Conduct Opinion Leaders Based Diffusion Strategy for Communicative Health Interventions: Methods of Identifying Opinion Leaders and Communication Networks

Online musical education and social networks on the internet: a study of online extension courses

People Like You and Me: How Social Marketing Informed by Visual Communication Research Can Change the Views on HIV-Positive People


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.