Citation

Positive news websites and extroversion: Motives, preferences, and sharing behavior among American and British readers.

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Abstract:

Personality has been known to influence media choices. This study examined the relationship between American and British respondents’ level of extroversion and their motivations, story preferences, and sharing behavior in regard to consuming positive news on two “good news” websites. A survey of 1,560 positive news consumers was conducted. Results revealed that among American readers, extroversion was more strongly associated with the information-seeking motive whereas extroversion was more strongly associated with social utility among British readers. For both nationalities, extroverts were more likely than introverts to share stories with a wider group of people, although sharing medium was found to be more important than audience size. Finally, both groups of positive news readers were most likely to both view and share the stories they considered to be the happiest. The results of this study cannot be generalized due to a nonrandom sample, as respondents self-selected to take the survey. Still, the results have both theoretical and practical implications. The links found between extroversion and interest in positive news add to the literature on the relationship between personality and media selection. Further, results regarding sharing behavior might benefit both content producers and their audiences in both countries.

Most Common Document Word Stems:

news (185), stori (152), posit (122), share (106), happi (86), extrovers (85), respond (78), websit (66), u.s (51), like (50), british (50), american (49), social (48), peopl (42), signific (40), uk (40), motiv (39), person (37), good (36), differ (36), sad (36),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743244_index.html
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MLA Citation:

McIntyre, Karen. and Sobel, Meghan. "Positive news websites and extroversion: Motives, preferences, and sharing behavior among American and British readers." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743244_index.html>

APA Citation:

McIntyre, K. and Sobel, M. , 2014-08-06 "Positive news websites and extroversion: Motives, preferences, and sharing behavior among American and British readers." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743244_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Personality has been known to influence media choices. This study examined the relationship between American and British respondents’ level of extroversion and their motivations, story preferences, and sharing behavior in regard to consuming positive news on two “good news” websites. A survey of 1,560 positive news consumers was conducted. Results revealed that among American readers, extroversion was more strongly associated with the information-seeking motive whereas extroversion was more strongly associated with social utility among British readers. For both nationalities, extroverts were more likely than introverts to share stories with a wider group of people, although sharing medium was found to be more important than audience size. Finally, both groups of positive news readers were most likely to both view and share the stories they considered to be the happiest. The results of this study cannot be generalized due to a nonrandom sample, as respondents self-selected to take the survey. Still, the results have both theoretical and practical implications. The links found between extroversion and interest in positive news add to the literature on the relationship between personality and media selection. Further, results regarding sharing behavior might benefit both content producers and their audiences in both countries.


Similar Titles:
Biological-Based Motivational Differences in Perceptions of Assessing News With Mobile Devices and Social Engagement With Online News

Good News is No News? Effects of Positive Stories About African Americans on Implicit Bias

People Like You and Me: How Social Marketing Informed by Visual Communication Research Can Change the Views on HIV-Positive People


 
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