Citation

Navigating the Leadership Challenge: Inside the Indian Public Relations Industry

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Abstract:

This study examined public relations leadership in India as perceived by practitioners. Both Western concepts and Indian approaches are explored. 140 respondents took an industry survey; 13 experienced professionals participated in depth interviews. Importance of Meng and Berger’s excellent leadership model was endorsed in India. Culture-specific leadership roles such as nurturer, seer, and mentor along with practices such as “the personal touch” were also observed. Strengthening soft skills was considered important to developing future PR leaders.

Most Common Document Word Stems:

leadership (169), public (149), relat (145), leader (78), communic (77), india (75), indian (66), manag (54), develop (50), issu (36), profession (35), organ (34), industri (33), import (32), work (30), studi (29), skill (29), cultur (28), model (26), person (26), berger (26),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743369_index.html
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MLA Citation:

Patwardhan, Padmini. "Navigating the Leadership Challenge: Inside the Indian Public Relations Industry" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743369_index.html>

APA Citation:

Patwardhan, P. , 2014-08-06 "Navigating the Leadership Challenge: Inside the Indian Public Relations Industry" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743369_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examined public relations leadership in India as perceived by practitioners. Both Western concepts and Indian approaches are explored. 140 respondents took an industry survey; 13 experienced professionals participated in depth interviews. Importance of Meng and Berger’s excellent leadership model was endorsed in India. Culture-specific leadership roles such as nurturer, seer, and mentor along with practices such as “the personal touch” were also observed. Strengthening soft skills was considered important to developing future PR leaders.


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