Citation

Factors Affecting Mobile Application Usage: Exploring the Roles of Gender, Age, and Application Types

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Adopting the uses and gratifications perspective, this study investigates the effect of mobile apps types, and the moderating effects of gender and age on mobile apps usage through actual user experience, as captured by metered software on a sample of mobile phone users in the United States. The variable of apps usage is examined from both the width (i.e., reach) and depth (i.e., intensity) aspect to capture the multiplicity of mobile apps usage behavior.

Most Common Document Word Stems:

mobil (206), app (167), usag (165), applic (73), use (72), age (55), type (52), effect (49), util (49), studi (45), social (44), time (44), reach (40), affect (40), factor (39), technolog (39), network (33), moder (33), differ (33), frequenc (33), group (31),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743526_index.html
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MLA Citation:

Hwang, Kyung-Ho., Chan-Olmsted, Sylvia., Nam, Sang-Hyun. and Chang, Byeng-Hee. "Factors Affecting Mobile Application Usage: Exploring the Roles of Gender, Age, and Application Types" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743526_index.html>

APA Citation:

Hwang, K. , Chan-Olmsted, S. , Nam, S. and Chang, B. , 2014-08-06 "Factors Affecting Mobile Application Usage: Exploring the Roles of Gender, Age, and Application Types" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743526_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Adopting the uses and gratifications perspective, this study investigates the effect of mobile apps types, and the moderating effects of gender and age on mobile apps usage through actual user experience, as captured by metered software on a sample of mobile phone users in the United States. The variable of apps usage is examined from both the width (i.e., reach) and depth (i.e., intensity) aspect to capture the multiplicity of mobile apps usage behavior.


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Social Network Sites as a Strategic Device: Effect of Social Norms and Support Type on Online Mobilization


 
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