Citation

The Adoption of Pinterest by Local Newspapers in the U.S.

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Social media are changing the way journalists disseminate news, as well as the way audiences receive and interact with information. This study examined how local newspapers across the US were using the social network Pinterest. Results of a content analysis found that news was the predominant category of themes on pin boards. In addition, the study revealed that the number of pin boards was related to the size of the newspapers’ circulation. However, few newspapers were using the social medium as a tool to promote the paper.

Most Common Document Word Stems:

newspap (152), pinterest (124), paper (80), social (75), media (72), use (68), news (54), circul (52), site (51), 2012 (51), p (48), 2013 (48), number (46), research (46), content (45), pin (44), studi (43), board (43), follow (39), onlin (36), found (32),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743644_index.html
Direct Link:
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MLA Citation:

Greer, Clark. and Ferguson, Douglas. "The Adoption of Pinterest by Local Newspapers in the U.S." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743644_index.html>

APA Citation:

Greer, C. and Ferguson, D. , 2014-08-06 "The Adoption of Pinterest by Local Newspapers in the U.S." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743644_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Social media are changing the way journalists disseminate news, as well as the way audiences receive and interact with information. This study examined how local newspapers across the US were using the social network Pinterest. Results of a content analysis found that news was the predominant category of themes on pin boards. In addition, the study revealed that the number of pin boards was related to the size of the newspapers’ circulation. However, few newspapers were using the social medium as a tool to promote the paper.


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