Citation

Perceived Source Similarity and Processing of Social Media Health Messages: Extending Construal Level Theory to Message Sources

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Social media and other participatory web platforms provide avenues for mediated interpersonal health communication among members of a social network. This experimental study uses construal level theory of psychological distance to predict how health messages from socially proximal online sources influence health-related cognition and behavioral intention. The study represents an extension of construal level theory to testing how source social distance effects whether messages result in concrete vs. abstract thoughts about a health topic. As predicted by construal level theory, participants who perceived sources of social media health messages as highly similar listed a greater proportion of beliefs about the feasibility of health behaviors, while participants who perceived sources as more dissimilar listed a greater proportion of beliefs about the desirability of health behaviors. Practically, results of the study could be useful in determining how health messages from socially proximal others are likely to be processed and thus how messages from these sources might best be employed in health education and promotion, particularly in encouraging individuals to reach health goals.

Most Common Document Word Stems:

messag (121), health (117), social (97), sourc (84), similar (81), level (79), behavior (76), construal (74), particip (68), perceiv (64), belief (62), theori (59), distanc (59), psycholog (41), onlin (36), proxim (35), studi (35), intent (33), relat (30), effect (30), influenc (27),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743786_index.html
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MLA Citation:

Young, Rachel. "Perceived Source Similarity and Processing of Social Media Health Messages: Extending Construal Level Theory to Message Sources" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743786_index.html>

APA Citation:

Young, R. , 2014-08-06 "Perceived Source Similarity and Processing of Social Media Health Messages: Extending Construal Level Theory to Message Sources" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743786_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Social media and other participatory web platforms provide avenues for mediated interpersonal health communication among members of a social network. This experimental study uses construal level theory of psychological distance to predict how health messages from socially proximal online sources influence health-related cognition and behavioral intention. The study represents an extension of construal level theory to testing how source social distance effects whether messages result in concrete vs. abstract thoughts about a health topic. As predicted by construal level theory, participants who perceived sources of social media health messages as highly similar listed a greater proportion of beliefs about the feasibility of health behaviors, while participants who perceived sources as more dissimilar listed a greater proportion of beliefs about the desirability of health behaviors. Practically, results of the study could be useful in determining how health messages from socially proximal others are likely to be processed and thus how messages from these sources might best be employed in health education and promotion, particularly in encouraging individuals to reach health goals.


Similar Titles:
Construal Level Theory and Psychological Reactance Theory: Theoretical Interactions, Message Salience and Message Effectiveness

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Effect of Similarity, Social Identification, and Source Credibility in Obesity PSAs on Health Behavioral Intentions


 
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