Citation

A tale of two newsrooms: How market orientation influences web analytics use

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Abstract:

This current study compares a strongly market-oriented newsroom and a weakly market-oriented newsroom in terms of how they used web analytics in news work. Using ethnographic methods, the study finds that web analytics influenced editorial decisions in both newsrooms. However, the two newsrooms differed in the extent to which they used analytics and in their reasons for doing so. These differences are examined using the framework of market theory in news construction.

Most Common Document Word Stems:

newsroom (154), market (108), analyt (96), editor (94), news (89), stori (88), web (88), orient (61), use (49), two (48), audienc (48), traffic (47), journal (44), organ (39), also (38), market-ori (32), differ (30), first (29), second (29), studi (29), research (28),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p743790_index.html
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MLA Citation:

Tandoc, Edson. and Ferrucci, Patrick. "A tale of two newsrooms: How market orientation influences web analytics use" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743790_index.html>

APA Citation:

Tandoc, E. and Ferrucci, P. , 2014-08-06 "A tale of two newsrooms: How market orientation influences web analytics use" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743790_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This current study compares a strongly market-oriented newsroom and a weakly market-oriented newsroom in terms of how they used web analytics in news work. Using ethnographic methods, the study finds that web analytics influenced editorial decisions in both newsrooms. However, the two newsrooms differed in the extent to which they used analytics and in their reasons for doing so. These differences are examined using the framework of market theory in news construction.


Similar Titles:
Market-Oriented Journalism and Perceived Credibility of Television News in Bangladesh

What’s New in the Sociology of News? Connecting Current Journalism Research to Classic Newsroom Studies

When Journalism and Marketing Intersect in TV News Programs: A Case Study of Taiwan’s Product Placement Research and Its Implications for Global Television Programs


 
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