Citation

Understanding Digital and Participatory Communication by Social Media and Prosumption Practices via Video Ethnography

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The new media system/environment is a result of collective knowledge by the wisdom of crowds and Web 2.0 participatory cultures, and a result of convergence of media, communication and content production/consumption (prosumption) by mediation, remediation and mediatization. User-generated media by prosumption activities provide new sources of online information by consumers/prosumers who are actively educating each other about branding and imaging, products and services, lifestyles and personalities, and social and political issues via interactive conversations. The resulting electronic word-of-mouth and viral propagation of the Internet-based social media reveals a new concept and phenomenon in digital communication and marketing of important implications to both marketers and academic scholars. This article explores social media and digital communication within the prosumption dynamics in the transmedia age, and exemplifies an innovative methodological collision of academic and market research to study prosumption behaviors on social media via video ethnography.

Most Common Document Word Stems:

media (184), social (176), digit (95), communic (72), prosumpt (65), market (57), cultur (46), practic (45), content (44), understand (43), new (40), prosum (39), ethnographi (37), behavior (37), research (36), video (36), participatori (35), interact (34), k (33), particip (31), busi (30),
Convention
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743850_index.html
Direct Link:
HTML Code:

MLA Citation:

LAM, Sunny S. K.. and Yung, Jo. "Understanding Digital and Participatory Communication by Social Media and Prosumption Practices via Video Ethnography" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743850_index.html>

APA Citation:

LAM, S. and Yung, J. , 2014-08-06 "Understanding Digital and Participatory Communication by Social Media and Prosumption Practices via Video Ethnography" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743850_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The new media system/environment is a result of collective knowledge by the wisdom of crowds and Web 2.0 participatory cultures, and a result of convergence of media, communication and content production/consumption (prosumption) by mediation, remediation and mediatization. User-generated media by prosumption activities provide new sources of online information by consumers/prosumers who are actively educating each other about branding and imaging, products and services, lifestyles and personalities, and social and political issues via interactive conversations. The resulting electronic word-of-mouth and viral propagation of the Internet-based social media reveals a new concept and phenomenon in digital communication and marketing of important implications to both marketers and academic scholars. This article explores social media and digital communication within the prosumption dynamics in the transmedia age, and exemplifies an innovative methodological collision of academic and market research to study prosumption behaviors on social media via video ethnography.


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