Citation

Strengthening the Core: Examining Interactivity, Credibility, and Reliance as Measures of Media Use

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Abstract

This study investigated uses and gratifications of social network sites, blogs, and Twitter for political information, and compared the influence of reliance, credibility, and interactivity on motivations.
Reliance and credibility strongly influence motivations for using SNS. Blog motivations are most heavily affected by credibility, and reasons for using Twitter are most heavily influenced by interactivity. This study supports reliance as a measure of media use and suggests that credibility and interactivity are also effective measures.

Most Common Document Word Stems:

use (174), media (162), polit (127), inform (124), social (115), interact (101), blog (94), credibl (94), motiv (81), twitter (68), relianc (65), user (61), measur (55), tradit (49), network (48), studi (48), site (46), kay (45), 1 (43), communic (42), m (39),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743866_index.html
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MLA Citation:

Kaye, Barb. and Johnson, Tom. "Strengthening the Core: Examining Interactivity, Credibility, and Reliance as Measures of Media Use" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743866_index.html>

APA Citation:

Kaye, B. and Johnson, T. , 2014-08-06 "Strengthening the Core: Examining Interactivity, Credibility, and Reliance as Measures of Media Use" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743866_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Abstract

This study investigated uses and gratifications of social network sites, blogs, and Twitter for political information, and compared the influence of reliance, credibility, and interactivity on motivations.
Reliance and credibility strongly influence motivations for using SNS. Blog motivations are most heavily affected by credibility, and reasons for using Twitter are most heavily influenced by interactivity. This study supports reliance as a measure of media use and suggests that credibility and interactivity are also effective measures.


Similar Titles:
Measuring Social Media Credibility: A Study on a Measure of Blog Credibility

Social Media and Credibility: What Makes Political Posts on Facebook Credible Information to the User?

Political Expression on Social Media as a Pathway to Engagement: A Study of Political Talk Among Twitter Users in Italy


 
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