Citation

How Does the Audience Respond to Cancer Videos? A Content Analysis of YouTube Comments

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This exploratory study examined how YouTube users respond to cancer knowledge-based videos. Language analysis was applied to understand the audience’s emotions, the way to process information and their most concerned themes. There are 3,453 comments on YouTube were analyzed in sentiment analysis and Linguistic Inquiry and Word Count Analysis (LIWC), while 200 comments were manually categorized into the fourteen themes. Results show that there are four top themes that are salient among the comments, i.e. giving cancer medical/treatment information, giving basic cancer knowledge, asking intelligent support about cancer, and appreciation for others’ support /video content. Furthermore, the audience processes the videos more emotionally than cognitively, and there are more negative responses to the videos. Interestingly, the positive valence of the message is positively correlated with the negative valence. Interpretations and implications were discussed.

Most Common Document Word Stems:

cancer (216), emot (95), comment (89), video (82), word (52), negat (48), knowledg (46), posit (45), research (35), audienc (35), communic (35), respons (34), health (29), messag (28), doi (28), 1 (28), cognit (27), studi (27), theme (26), peopl (26), support (25),
Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743872_index.html
Direct Link:
HTML Code:

MLA Citation:

Han, Jingjing. "How Does the Audience Respond to Cancer Videos? A Content Analysis of YouTube Comments" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743872_index.html>

APA Citation:

Han, J. , 2014-08-06 "How Does the Audience Respond to Cancer Videos? A Content Analysis of YouTube Comments" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743872_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This exploratory study examined how YouTube users respond to cancer knowledge-based videos. Language analysis was applied to understand the audience’s emotions, the way to process information and their most concerned themes. There are 3,453 comments on YouTube were analyzed in sentiment analysis and Linguistic Inquiry and Word Count Analysis (LIWC), while 200 comments were manually categorized into the fourteen themes. Results show that there are four top themes that are salient among the comments, i.e. giving cancer medical/treatment information, giving basic cancer knowledge, asking intelligent support about cancer, and appreciation for others’ support /video content. Furthermore, the audience processes the videos more emotionally than cognitively, and there are more negative responses to the videos. Interestingly, the positive valence of the message is positively correlated with the negative valence. Interpretations and implications were discussed.


Similar Titles:
Predicting Health Information Seeking in an Interactive Cancer Communication System: An Interplay Between Perceived Social Support and Emotional Well-Being

How Does Insightful and Negative Emotional Disclosure Bring Potential Health Benefits?: Study Based on Online Support Groups for Women with Breast Cancer

Communication, Social Support, and Emotional Quality of Life in the Twelve-Step Sobriety Maintenance Process: Three Studies


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.