Citation

Using Klout to Teach Online Influence and Social Networking Skills to PR, Advertising and New Media Majors

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This essay uses a constructivist approach to offer suggestions for using the social media aggregator, Klout, to help PR, advertising and new media majors build their online influence. First, it explains the social media platform, and then it offers strategies for incorporating Klout into course curriculum, student resumes and digital portfolios. With the rise of Web 2.0, a multitude of new possibilities for how to use online technologies for active learning has interested academics. Evolving technologies and high employer expectations in a narrowing job market require innovation and adaptation of journalism/public relations and advertising teaching materials. Professors may use applications such as Klout to enliven and augment college curriculum and to help prepare students for the tightening job market.

Most Common Document Word Stems:

klout (161), media (129), social (122), use (100), student (81), score (61), new (56), skill (51), influenc (48), pr (44), onlin (42), teach (41), network (39), advertis (38), learn (33), measur (32), major (31), job (30), 2011 (29), may (28), professor (27),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p743921_index.html
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MLA Citation:

Moody-Ramirez, Mia. and Garcia, Sydney. "Using Klout to Teach Online Influence and Social Networking Skills to PR, Advertising and New Media Majors" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p743921_index.html>

APA Citation:

Moody-Ramirez, M. and Garcia, S. , 2014-08-06 "Using Klout to Teach Online Influence and Social Networking Skills to PR, Advertising and New Media Majors" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p743921_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This essay uses a constructivist approach to offer suggestions for using the social media aggregator, Klout, to help PR, advertising and new media majors build their online influence. First, it explains the social media platform, and then it offers strategies for incorporating Klout into course curriculum, student resumes and digital portfolios. With the rise of Web 2.0, a multitude of new possibilities for how to use online technologies for active learning has interested academics. Evolving technologies and high employer expectations in a narrowing job market require innovation and adaptation of journalism/public relations and advertising teaching materials. Professors may use applications such as Klout to enliven and augment college curriculum and to help prepare students for the tightening job market.


Similar Titles:
Student Teaching Assessment Instruments: Measuring the Knowledge, Skills, and Dispositions That Impact Student Learning

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Peer Influence and Social Networking Websites: Applying Differential Association and Social Learning to Online Interaction


 
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