Citation

Does political advertising lead to online information seeking? A real-world test using Google search data.

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Abstract:

Though the political advertising literature has documented the effects of political advertising on political attitudes and voting behavior, less attention has been paid to the role of political advertising in stimulating information search. This study seeks to examine the impact of political advertising on real world information-seeking using CMAG data from the Wisconsin Ad Project combined with Google Trends search data. Results suggest that increased advertising volume is associated with increased online information-seeking by voters.

Most Common Document Word Stems:

polit (203), advertis (156), inform (152), search (127), seek (117), ad (82), onlin (76), data (74), use (46), run (45), negat (44), correl (40), posit (40), volum (39), p (38), studi (36), relat (34), voter (32), googl (32), issu (32), head (32),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744156_index.html
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MLA Citation:

Housholder, Elizabeth., Watson, Brendan., LoRusso, Susan., Dolbin, Jordan. and Adhikari, Shaurav Raj. "Does political advertising lead to online information seeking? A real-world test using Google search data." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744156_index.html>

APA Citation:

Housholder, E. , Watson, B. , LoRusso, S. , Dolbin, J. and Adhikari, S. , 2014-08-06 "Does political advertising lead to online information seeking? A real-world test using Google search data." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744156_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Though the political advertising literature has documented the effects of political advertising on political attitudes and voting behavior, less attention has been paid to the role of political advertising in stimulating information search. This study seeks to examine the impact of political advertising on real world information-seeking using CMAG data from the Wisconsin Ad Project combined with Google Trends search data. Results suggest that increased advertising volume is associated with increased online information-seeking by voters.


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Effects of Television Spots: Relationships Among Candidate Evaluation, Issue Learning, and Voter Political Information Efficacy


 
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