Citation

Repeat Consumption of Media Goods: Examining the Factors Affecting Repeat Theatrical Viewing of Movies

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study explored the factors affecting repeat theatrical viewing of movies. By using a comprehensive framework of four variable groups, content characteristics, audience characteristics, social influence, and availability/competition, the analysis reveals several important findings. A theoretically significant discovery is that the drivers of repeat viewing of media contents might be very different from the first viewing of those contents. This study also discovers differences between first and second repeat viewing of theatrical movies.

Most Common Document Word Stems:

movi (161), repeat (117), consumpt (112), variabl (92), content (89), model (82), view (77), genr (73), studi (67), rate (66), media (61), util (59), re (51), use (49), p (49), audienc (48), offic (46), first (45), box (45), age (43), re-consumpt (39),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744305_index.html
Direct Link:
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MLA Citation:

Chang, Byeng-Hee., Nam, Sang-Hyun., Chan-Olmsted, Sylvia. and kim, hun. "Repeat Consumption of Media Goods: Examining the Factors Affecting Repeat Theatrical Viewing of Movies" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744305_index.html>

APA Citation:

Chang, B. , Nam, S. , Chan-Olmsted, S. and kim, h. , 2014-08-06 "Repeat Consumption of Media Goods: Examining the Factors Affecting Repeat Theatrical Viewing of Movies" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744305_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study explored the factors affecting repeat theatrical viewing of movies. By using a comprehensive framework of four variable groups, content characteristics, audience characteristics, social influence, and availability/competition, the analysis reveals several important findings. A theoretically significant discovery is that the drivers of repeat viewing of media contents might be very different from the first viewing of those contents. This study also discovers differences between first and second repeat viewing of theatrical movies.


Similar Titles:
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Studying Media Content From a Network Perspective: A Systematic Combination of Relational Content and Network Analysis

How Influential Consumers’ Characteristics, Motivations, and Product Type Interact to Predict Brand-Related User-Generated Content on Social Media


 
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