Citation

How Media Literacy and Personality Predict Skepticism toward Alcohol Advertising

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

To examine media literacy in the context of personality factors, a survey of 472 young adults showed that Need for Cognition and Need for Affect both predicted critical thinking about media sources but explained little variance. Critical thinking about sources mediated effects of personality on critical thinking about messages. The results suggest that media literacy can be taught and that media literacy about media sources is an important precursor to critical thinking about messages.

Most Common Document Word Stems:

think (144), media (129), alcohol (123), critic (118), person (98), messag (89), individu (75), sourc (68), 1 (62), process (62), literaci (60), advertis (59), expect (58), predict (47), al (44), austin (44), et (44), e (43), effect (42), cognit (41), p (40),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744366_index.html
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MLA Citation:

Austin, Erica. and Muldrow, Adrienne. "How Media Literacy and Personality Predict Skepticism toward Alcohol Advertising" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744366_index.html>

APA Citation:

Austin, E. and Muldrow, A. , 2014-08-06 "How Media Literacy and Personality Predict Skepticism toward Alcohol Advertising" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744366_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: To examine media literacy in the context of personality factors, a survey of 472 young adults showed that Need for Cognition and Need for Affect both predicted critical thinking about media sources but explained little variance. Critical thinking about sources mediated effects of personality on critical thinking about messages. The results suggest that media literacy can be taught and that media literacy about media sources is an important precursor to critical thinking about messages.


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Quantitative Literacy as a Cornerstone of Media Literacy and as a Variable in Media Effects Studies

Mainstream Critique, Critical Mainstream, and New Media: Reconciliation of "Administrative" and "Critical" Approaches of Media Effects Studies

YouTube and Media Literacy: Testing the Effectiveness of YouTube Media Literacy Campaigns About Body Image Targeted Toward Adolescent Girls and College Women


 
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