Citation

Let’s conserve energy but you recycle! Environmental claim types and responsibility attributions in green ads

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study seeks to test the effects of two elements used in green advertisements—claim type and attribution of responsibility—on ad attitude, attitude toward the company, and purchase intention. An experiment involving 869 participants found that energy and recycling claims were more effective in getting a positive ad attitude than a selling sustainable products claim. The company’s taking responsibility for saving the environment is the most effective strategy to get a positive brand attitude.

Most Common Document Word Stems:

attitud (95), compani (64), effect (60), ad (59), toward (58), green (52), respons (50), environment (50), advertis (47), studi (45), environ (39), purchas (39), energi (39), conserv (38), recycl (37), attribut (37), claim (35), behavior (35), individu (32), 2 (31), intent (30),
Convention
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744408_index.html
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MLA Citation:

Tandoc, Edson. and Duffy, Margaret. "Let’s conserve energy but you recycle! Environmental claim types and responsibility attributions in green ads" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744408_index.html>

APA Citation:

Tandoc, E. and Duffy, M. , 2014-08-06 "Let’s conserve energy but you recycle! Environmental claim types and responsibility attributions in green ads" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744408_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study seeks to test the effects of two elements used in green advertisements—claim type and attribution of responsibility—on ad attitude, attitude toward the company, and purchase intention. An experiment involving 869 participants found that energy and recycling claims were more effective in getting a positive ad attitude than a selling sustainable products claim. The company’s taking responsibility for saving the environment is the most effective strategy to get a positive brand attitude.


Similar Titles:
Can Green TV make us Greener: the appeal and effectiveness of environmental TV programs at promoting pro-environmental behaviors among individuals with different attitudes

Understanding the Effects of MTV’s 16 and Pregnant on Adolescent Girls’ Beliefs, Attitudes, and Behavioral Intentions Toward Teen Pregnancy

Exploring Product Category Effects: The Interplay of Crisis Responsibility Attributions on Attitudes Toward the Organization and Purchase Intention

The Effect of Strategic Corporate Social Responsibility (CSR) on Consumer’s Attitude Toward the Company and Purchase Intention


 
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