Citation

TV takes in Social: Psychological predictors of social TV viewing motivations and audience activity on SNSs

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Abstract:

This paper investigates the relationships between motivations, audience activity, and psychological traits of 442 social TV drama viewers. Audience activity on SNSs were identified as dissemination and reception and, during such activities, the respondents’ motivations for Social TV use were driven by co-viewing, engagement, and passing time. While co-viewing and engagement were relevant to either reception or engagement, passing time was related to both activities. Psychological traits also predicted the motivations: innovativeness and BAS were significantly associated with all motivations but BIS. Results suggest that social TV viewers would attempt to transform conventional ways of audience activity into new practices on new media influenced by their psychological traits reflecting motivations.

Most Common Document Word Stems:

tv (185), social (153), motiv (97), activ (92), use (82), audienc (73), view (66), media (63), program (50), studi (42), psycholog (40), communic (39), viewer (37), behavior (36), p (33), snss (33), m (32), b (32), research (30), drama (30), engag (30),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p744414_index.html
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MLA Citation:

Shim, Hongjin., Lee, Yeonkyung. and Song, Hyunjin. "TV takes in Social: Psychological predictors of social TV viewing motivations and audience activity on SNSs" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744414_index.html>

APA Citation:

Shim, H. , Lee, Y. and Song, H. , 2014-08-06 "TV takes in Social: Psychological predictors of social TV viewing motivations and audience activity on SNSs" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744414_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper investigates the relationships between motivations, audience activity, and psychological traits of 442 social TV drama viewers. Audience activity on SNSs were identified as dissemination and reception and, during such activities, the respondents’ motivations for Social TV use were driven by co-viewing, engagement, and passing time. While co-viewing and engagement were relevant to either reception or engagement, passing time was related to both activities. Psychological traits also predicted the motivations: innovativeness and BAS were significantly associated with all motivations but BIS. Results suggest that social TV viewers would attempt to transform conventional ways of audience activity into new practices on new media influenced by their psychological traits reflecting motivations.


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