Citation

Why web analytics click: Factors affecting the ways journalists use audience metrics

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Abstract:

This study, based on a survey of 210 online editors, proposes a theoretical framework guided by field theory that explains the patterns of how journalists use web analytics in news work. This framework is tested using structural equation modeling and finds that journalists’ perception of competition in the field, and their conceptions of the audience as a particular form of capital, lead them to using web analytics in particular ways.

Most Common Document Word Stems:

audienc (130), web (124), analyt (118), use (109), journalist (75), field (72), capit (64), onlin (58), journal (57), studi (50), news (49), editor (37), form (34), also (33), concept (32), bourdieu (31), theori (30), doi (29), survey (28), model (28), click (27),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744506_index.html
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MLA Citation:

Tandoc, Edson. "Why web analytics click: Factors affecting the ways journalists use audience metrics" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744506_index.html>

APA Citation:

Tandoc, E. , 2014-08-06 "Why web analytics click: Factors affecting the ways journalists use audience metrics" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744506_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study, based on a survey of 210 online editors, proposes a theoretical framework guided by field theory that explains the patterns of how journalists use web analytics in news work. This framework is tested using structural equation modeling and finds that journalists’ perception of competition in the field, and their conceptions of the audience as a particular form of capital, lead them to using web analytics in particular ways.


Similar Titles:
Like, Comment, Discuss? A News Value Theory-Based Explorative Study on Factors and Motivators Stimulating Online Comments


 
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