Citation

Campaigning Subtle Exclusionism: The Effects of Right-Wing Populist Positive Ads on Attitudes toward Foreigners

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

While most right-wing populist parties use negative ads openly attacking foreigners, some have begun to frame their campaigns more positively. This study examines the positive “love your neighbor” campaign by the Austrian FPÖ, which preaches love only to fellow countrymen, excluding foreign citizens. A quota-based experiment reveals that this campaign does not yield the intended effects: Party opponents reacted with more negative campaign evaluations and less patriotic feelings. This, in turn, strengthened positive attitudes toward foreigners.

Most Common Document Word Stems:

campaign (113), parti (95), ad (70), polit (64), effect (56), posit (54), attitud (51), negat (50), foreign (48), evalu (46), patriot (46), right (46), toward (45), wing (38), populist (38), right-w (37), poster (34), subtl (30), advertis (28), exclusion (28), 2013 (28),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744517_index.html
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MLA Citation:

Marquart, Franziska. and Matthes, Joerg. "Campaigning Subtle Exclusionism: The Effects of Right-Wing Populist Positive Ads on Attitudes toward Foreigners" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744517_index.html>

APA Citation:

Marquart, F. and Matthes, J. , 2014-08-06 "Campaigning Subtle Exclusionism: The Effects of Right-Wing Populist Positive Ads on Attitudes toward Foreigners" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744517_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: While most right-wing populist parties use negative ads openly attacking foreigners, some have begun to frame their campaigns more positively. This study examines the positive “love your neighbor” campaign by the Austrian FPÖ, which preaches love only to fellow countrymen, excluding foreign citizens. A quota-based experiment reveals that this campaign does not yield the intended effects: Party opponents reacted with more negative campaign evaluations and less patriotic feelings. This, in turn, strengthened positive attitudes toward foreigners.


Similar Titles:
In Search of the Radical, the Right, and the Populist: An Evaluation of Estimates of Radical Right-Wing Populist Party Positions

Effects of Repeatedly Presented Attacking Campaign Posters: The Influence of Negative Campaigning and the Truth Effect on Political Issue Evaluation, the Trustworthiness of Statements and the Feeling of Reactance


 
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