Citation

Ethics of the Business Case for CSR Communication: An Integrated Business and Moral Perspective on CSR

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Is it unethical to use corporate social responsibility (CSR) to enhance business goals through public relations, advertising, branding, and marketing efforts? In attending to this question, this paper points out the duality of CSR. It places profitable business in a framework that embraces utilitarianism economics and ethical principles such as duties, rights, and obligations. Drawing on literature from philosophy, business management and ethics, and communication ethics, it proposes that CSR is inherently both economic (strategic) and social (involves morality).

Most Common Document Word Stems:

csr (226), busi (188), moral (130), ethic (88), corpor (84), respons (83), social (76), use (62), communic (54), organ (53), econom (51), oblig (50), approach (49), strateg (48), function (47), case (42), human (38), profit (35), end (33), paper (32), p (32),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744569_index.html
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MLA Citation:

Ofori-Parku, S. Senyo. "Ethics of the Business Case for CSR Communication: An Integrated Business and Moral Perspective on CSR" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744569_index.html>

APA Citation:

Ofori-Parku, S. , 2014-08-06 "Ethics of the Business Case for CSR Communication: An Integrated Business and Moral Perspective on CSR" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744569_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Is it unethical to use corporate social responsibility (CSR) to enhance business goals through public relations, advertising, branding, and marketing efforts? In attending to this question, this paper points out the duality of CSR. It places profitable business in a framework that embraces utilitarianism economics and ethical principles such as duties, rights, and obligations. Drawing on literature from philosophy, business management and ethics, and communication ethics, it proposes that CSR is inherently both economic (strategic) and social (involves morality).


Similar Titles:
Reconsidering Strategic Corporate Social Responsibility: Public Relations and Effective Ethical Engagement of Employees in a Global Economy

What did we learn from the current economic crisis? A strategic communication response of financial service organizations in building bridges with their publics

Corporate Social Responsibility Department in Korean Organizations: Institutional and Economic Approaches

How to Profit from Corporate and Insolvency Laws, Or the Strategic Use of Insolvency Procedures to Socialize Social and Environmental Losses through Business Group Restructuring


 
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