Citation

Is traditional media losing audience?

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Abstract:

This study sought to determine several variables that may influence people’s choice to shift from old to new media. These included time spent on social activities, the structure of traditional media, the user’s gender, and use of social media. Based on the theory of uses and gratifications, logic of media economics, and time budget theory, all of those variables potentially influence people’s choice of the Internet over traditional media. A secondary data retrieved from Pew Research Center’s 2012 media consumption survey was used in this project. Twelve questions from the questionnaire regarding people’s media usage were mainly analyzed in this article. The results indicate that time spent on social activities, gender and the structure of newspapers influence time spent on the Internet.

Most Common Document Word Stems:

media (203), internet (104), time (98), tradit (84), peopl (76), televis (69), social (57), audienc (51), use (51), spent (44), news (42), activ (37), 2012 (34), new (34), radio (33), newspap (31), research (29), consumpt (27), displac (27), provid (26), lose (25),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744604_index.html
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MLA Citation:

Luo, Qianni. "Is traditional media losing audience?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744604_index.html>

APA Citation:

Luo, Q. , 2014-08-06 "Is traditional media losing audience?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744604_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study sought to determine several variables that may influence people’s choice to shift from old to new media. These included time spent on social activities, the structure of traditional media, the user’s gender, and use of social media. Based on the theory of uses and gratifications, logic of media economics, and time budget theory, all of those variables potentially influence people’s choice of the Internet over traditional media. A secondary data retrieved from Pew Research Center’s 2012 media consumption survey was used in this project. Twelve questions from the questionnaire regarding people’s media usage were mainly analyzed in this article. The results indicate that time spent on social activities, gender and the structure of newspapers influence time spent on the Internet.


Similar Titles:
Everything But the News: Despite the Boom of Social Media the Youth’s Daily News Consumption Still Relies on Traditional News Sources

Leisure Time Budget, Time Price and Consumption of Traditional News Media and New News Media

Internet Experience and Time Displacement of Traditional News Media Use: An Application of the Theory of the Niche


 
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