Citation

Digital Women Around the World: An Exploration of Their Attitudes Toward Mobile Life

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Segmentation is conducted on women aged 18-49 in the United States, China, Japan, Spain and the United Kingdom. Also, this study addresses attitudes held by "digital native" mobile users and "digital immigrant" mobile users (Shade, 2007). Analysis reveals four distinct U.S. clusters of mobile women, and finds that group membership varies widely across countries. The authors[s] also identify mobile aesthetic, social, and stress creation variables, and find distinct attitudinal differences across age groups.

Most Common Document Word Stems:

mobil (118), digit (113), women (102), m (68), attitud (64), segment (63), differ (62), p (60), studi (58), media (48), valu (48), year (47), cultur (47), devic (43), 2013 (42), group (42), sd (41), cross (41), use (41), countri (40), cross-cultur (38),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744629_index.html
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MLA Citation:

Lewis, Regina. and Watkins, Brandi. "Digital Women Around the World: An Exploration of Their Attitudes Toward Mobile Life" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744629_index.html>

APA Citation:

Lewis, R. and Watkins, B. , 2014-08-06 "Digital Women Around the World: An Exploration of Their Attitudes Toward Mobile Life" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744629_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Segmentation is conducted on women aged 18-49 in the United States, China, Japan, Spain and the United Kingdom. Also, this study addresses attitudes held by "digital native" mobile users and "digital immigrant" mobile users (Shade, 2007). Analysis reveals four distinct U.S. clusters of mobile women, and finds that group membership varies widely across countries. The authors[s] also identify mobile aesthetic, social, and stress creation variables, and find distinct attitudinal differences across age groups.


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Elderly People as a Homogeneous Group of Adopters? Analysing Influencing Factors on the Adoption and Appropriation of Media and Technological Devices by People Over 50 Years

Personal Values and Attitudes towards Women in Argentina, Brazil, Colombia and Mexico: A Cross-Cultural Investigation


 
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