Citation

Chinese Milk Companies And The 2008 Chinese Milk Scandal: An Analysis Of Crisis Communication Strategies In A Non-Western Setting

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Study analyzed how four major Chinese companies (Sanlu, Mengniu, Yili, and Bright Group) used press releases to respond to the 2008 Chinese Milk Scandal. Analyzed in stages, findings show during pre-crisis, all displayed similarities -- keeping silent / covering-up. In crisis, strategies varied dramatically as companies became involved -- looking for government protection and apologizing. In post-crisis, survivors adopted bolstering strategy. Study suggests Chinese companies employed western crisis communication strategies, although with distinct Chinese characteristics.

Most Common Document Word Stems:

crisi (236), milk (156), strategi (131), chines (131), compani (123), 2008 (120), stage (76), communic (71), scandal (66), sanlu (48), product (45), time (44), western (43), yili (43), mengniu (42), group (39), manag (39), bright (38), use (37), analysi (36), four (34),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744694_index.html
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MLA Citation:

Zhou, Lijie., Zeng, Li. and Fowler, Gilbert. "Chinese Milk Companies And The 2008 Chinese Milk Scandal: An Analysis Of Crisis Communication Strategies In A Non-Western Setting" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744694_index.html>

APA Citation:

Zhou, L. , Zeng, L. and Fowler, G. , 2014-08-06 "Chinese Milk Companies And The 2008 Chinese Milk Scandal: An Analysis Of Crisis Communication Strategies In A Non-Western Setting" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744694_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Study analyzed how four major Chinese companies (Sanlu, Mengniu, Yili, and Bright Group) used press releases to respond to the 2008 Chinese Milk Scandal. Analyzed in stages, findings show during pre-crisis, all displayed similarities -- keeping silent / covering-up. In crisis, strategies varied dramatically as companies became involved -- looking for government protection and apologizing. In post-crisis, survivors adopted bolstering strategy. Study suggests Chinese companies employed western crisis communication strategies, although with distinct Chinese characteristics.


Similar Titles:
Crisis Communicative Strategies, Organization Ownership Type, Confidence in Organization and Media Image Coverage: An Investigation of Infant Milk Powder Product Safety Crisis Management in Mainland China


 
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