Citation

Diffusion of Social Media Campaign Effects: Moderating Roles of Social Capital in Anti-Smoking Campaign Communications

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study examined the effects of a social media campaign on persuasive intentions to encourage others to stop smoking and comply with anti-smoking policy as well as the roles of social trust and community life satisfaction. Our 201 subjects were randomly assigned to an experimental condition: ‘campaign message reception only’ or ‘message reception and expression.’ Social trust and community life satisfaction interacted with treatment condition to positively affect persuasive intentions, but in different ways.

Most Common Document Word Stems:

social (229), campaign (146), media (103), smoke (102), communiti (95), effect (95), capit (71), particip (54), anti (44), communic (44), trust (41), intent (36), behavior (36), anti-smok (36), life (35), 2 (35), use (35), doi (35), satisfact (35), interact (33), group (33),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744734_index.html
Direct Link:
HTML Code:

MLA Citation:

Namkoong, Kang., Nah, Seungahn., Van Stee, Stephanie. and Record, Rachael. "Diffusion of Social Media Campaign Effects: Moderating Roles of Social Capital in Anti-Smoking Campaign Communications" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744734_index.html>

APA Citation:

Namkoong, K. , Nah, S. , Van Stee, S. and Record, R. , 2014-08-06 "Diffusion of Social Media Campaign Effects: Moderating Roles of Social Capital in Anti-Smoking Campaign Communications" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744734_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examined the effects of a social media campaign on persuasive intentions to encourage others to stop smoking and comply with anti-smoking policy as well as the roles of social trust and community life satisfaction. Our 201 subjects were randomly assigned to an experimental condition: ‘campaign message reception only’ or ‘message reception and expression.’ Social trust and community life satisfaction interacted with treatment condition to positively affect persuasive intentions, but in different ways.


Similar Titles:
Translating the Link between Social Identity and Health Behavior Into Effective Health Communication Strategies: An Experimental Test Using Anti-Smoking Advertisements


 
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