Citation

Considering Certification?: An Analysis of Universities' Communication Certificates and Feedback from Public Relations Professionals

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Abstract:

Working professionals may need post-baccalaureate education, but finding time and resources to do so may be difficult. An analysis of 75 university master’s programs in public relations found 22 related programs offering communication certificates. A web audit of these programs, plus a survey and depth interviews, indicated professionals are interested in earning certificates, particularly in social and digital media strategy and measurement. Professionals want to attend certificate programs that combine online and face-to-face instruction.

Most Common Document Word Stems:

program (151), certif (151), univers (104), relat (85), public (81), educ (55), onlin (55), profession (50), communic (49), offer (47), particip (43), master (41), degre (36), research (32), analysi (31), said (31), one (30), interest (30), learn (28), consid (28), run (26),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744739_index.html
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MLA Citation:

O'Neil, Julie. and Lambiase, Jacqueline. "Considering Certification?: An Analysis of Universities' Communication Certificates and Feedback from Public Relations Professionals" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744739_index.html>

APA Citation:

O'Neil, J. and Lambiase, J. , 2014-08-06 "Considering Certification?: An Analysis of Universities' Communication Certificates and Feedback from Public Relations Professionals" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744739_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Working professionals may need post-baccalaureate education, but finding time and resources to do so may be difficult. An analysis of 75 university master’s programs in public relations found 22 related programs offering communication certificates. A web audit of these programs, plus a survey and depth interviews, indicated professionals are interested in earning certificates, particularly in social and digital media strategy and measurement. Professionals want to attend certificate programs that combine online and face-to-face instruction.


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