Citation

Media Genre Preferences Predicted by Current Mood and Salient Media Uses

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Abstract:

This study combines the hedonic motivations argued in mood management theory with the needs-oriented motivations argued in uses-and-gratifications approaches to explain self-reported media genre preferences. A survey of young adults (N=216) reported their current mood, their motivations for using media, and their liking of various media genres. People in depressed moods indicated little affinity for action/adventure. People feeling hostile were particularly favorable toward animation; liking animation also related to using media as a means of escape. People in positive moods indicated a liking of drama, as well as sports. Liking of comedy was related to using media for entertainment and relaxation, irrespective of mood state. Using media for social interaction was positively related to liking romance. Using media for arousal was related to liking sports. Findings are discussed in terms of preference formation, experience with media in fulfilling needs, and methodological considerations regarding bias in self-reports due to activation of current affect.

Most Common Document Word Stems:

mood (113), media (111), prefer (72), use (70), current (43), genr (42), motiv (40), state (38), like (37), m (34), individu (28), utilitarian (28), choic (26), predict (25), content (25), sd (23), posit (21), affect (21), manag (20), studi (19), peopl (18),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744752_index.html
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MLA Citation:

Stevens, Elise. and Dillman Carpentier, Francesca. "Media Genre Preferences Predicted by Current Mood and Salient Media Uses" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744752_index.html>

APA Citation:

Stevens, E. and Dillman Carpentier, F. , 2014-08-06 "Media Genre Preferences Predicted by Current Mood and Salient Media Uses" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744752_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study combines the hedonic motivations argued in mood management theory with the needs-oriented motivations argued in uses-and-gratifications approaches to explain self-reported media genre preferences. A survey of young adults (N=216) reported their current mood, their motivations for using media, and their liking of various media genres. People in depressed moods indicated little affinity for action/adventure. People feeling hostile were particularly favorable toward animation; liking animation also related to using media as a means of escape. People in positive moods indicated a liking of drama, as well as sports. Liking of comedy was related to using media for entertainment and relaxation, irrespective of mood state. Using media for social interaction was positively related to liking romance. Using media for arousal was related to liking sports. Findings are discussed in terms of preference formation, experience with media in fulfilling needs, and methodological considerations regarding bias in self-reports due to activation of current affect.


Similar Titles:
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Can a “Like” Affect Liking? Online Taste Performances, Feedback, and Subsequent Media Preferences


 
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