Citation

Your Favorite Memory: Emotional Responses to Personal Nostalgic Advertising within Reminiscence Bump across Generations

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study examined the influence of reminiscence bump years when it comes to nostalgic advertising. Emotional responses toward nostalgic advertisements from late boomers and generation x were investigated. An online experiment was conducted to collect data from general consumer panels in their 30’s (x-gen) and 50’s (late boomers). Different emotional responses toward nostalgic advertisements were identified between the two generations. The result of this study revealed that nostalgic advertisements indicating reminiscence bump years were more likely to 1) evoke nostalgic feeling, 2) bring more positive Appeal (late boomers) and Engagement (x-gen), and 3) increase purchase intention.

Most Common Document Word Stems:

advertis (122), ad (107), nostalg (102), bump (96), reminisc (96), 1 (70), nostalgia (69), emot (61), year (59), person (53), p (44), respons (44), boomer (41), 2014 (40), attitud (39), brand (39), x (38), differ (37), m (36), posit (36), studi (35),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744773_index.html
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MLA Citation:

JU, ILYOUNG., Choi, Yunmi. and Morris, Jon. "Your Favorite Memory: Emotional Responses to Personal Nostalgic Advertising within Reminiscence Bump across Generations" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744773_index.html>

APA Citation:

JU, I. , Choi, Y. and Morris, J. , 2014-08-06 "Your Favorite Memory: Emotional Responses to Personal Nostalgic Advertising within Reminiscence Bump across Generations" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744773_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examined the influence of reminiscence bump years when it comes to nostalgic advertising. Emotional responses toward nostalgic advertisements from late boomers and generation x were investigated. An online experiment was conducted to collect data from general consumer panels in their 30’s (x-gen) and 50’s (late boomers). Different emotional responses toward nostalgic advertisements were identified between the two generations. The result of this study revealed that nostalgic advertisements indicating reminiscence bump years were more likely to 1) evoke nostalgic feeling, 2) bring more positive Appeal (late boomers) and Engagement (x-gen), and 3) increase purchase intention.


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