Citation

Active Viewing:Chinese Audiences’ Interpretation of American Television Dramas

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Abstract:

The cross-border flow of television programs has enriched audience reception research with integrating the active audience paradigm, which believes that the audience has the capability of interpreting foreign media contents in an active way. Two main theoretical approaches have been utilized by television studies of active audience paradigm. Audience-privileging approach focuses on television viewing through placing audience on the center. Text-centered approach pays attention to semiotic analysis of television texts. With more and more American television dramas having been introduced to China, Chinese audiences have initiated their active reception and interpretation of these exotic cultural products. Focusing on this phenomenon, this study explored Chinese audiences’ interpretation of American television dramas based on Roland Barthes’ elaboration on myth-making.

Most Common Document Word Stems:

televis (190), drama (134), american (129), cultur (68), audienc (62), u.s (57), china (54), chines (48), activ (39), barth (39), myth (38), studi (31), mean (31), order (29), peopl (29), review (27), communic (26), media (26), connot (25), view (25), signif (25),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p744774_index.html
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MLA Citation:

Liu, Yang. "Active Viewing:Chinese Audiences’ Interpretation of American Television Dramas" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744774_index.html>

APA Citation:

Liu, Y. , 2014-08-06 "Active Viewing:Chinese Audiences’ Interpretation of American Television Dramas" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744774_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The cross-border flow of television programs has enriched audience reception research with integrating the active audience paradigm, which believes that the audience has the capability of interpreting foreign media contents in an active way. Two main theoretical approaches have been utilized by television studies of active audience paradigm. Audience-privileging approach focuses on television viewing through placing audience on the center. Text-centered approach pays attention to semiotic analysis of television texts. With more and more American television dramas having been introduced to China, Chinese audiences have initiated their active reception and interpretation of these exotic cultural products. Focusing on this phenomenon, this study explored Chinese audiences’ interpretation of American television dramas based on Roland Barthes’ elaboration on myth-making.


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