Citation

Media Portrayals of Hashtag Activism: A Framing Analysis of Canada's #IdleNoMore Movement

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Abstract:

The confluence of activism and social media – legitimized by efforts such as the Arab Spring and Occupy Movements – represents a growing area of mainstream media focus. The ability of social media tools (such as Twitter's hashtags) to diffuse and amplify information and ideas has afforded new media outreach opportunities for activists and advocates of various movements. The growing legitimacy of such movements invites more scrutiny of portrayals of these online causes by traditional media, and in particular the media framing of such movements.

Using Canada’s recent #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism born of social media such as Twitter. #IdleNoMore is an activist movement that launched in November 2012, focused on raising awareness of political, economic, social and environmental issues specific to Indigenous populations in Canada and internationally .

A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications, Maclean's magazine and the Globe and Mail newspaper. While these frames often serve the purpose of a media outlet’s mandate -- to report, to mediate, to debate, to entertain or to take a political or economic position -- they can also leverage the efforts of activists by providing history and context while also widening perspectives.

Most Common Document Word Stems:

media (81), movement (61), frame (48), social (44), public (29), nation (27), idlenomor (25), canada (25), twitter (24), activ (23), first (23), protest (22), hashtag (21), communic (16), canadian (16), also (15), articl (14), maclean (14), doi (14), entman (13), peopl (13),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p744821_index.html
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MLA Citation:

Moscato, Derek. "Media Portrayals of Hashtag Activism: A Framing Analysis of Canada's #IdleNoMore Movement" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744821_index.html>

APA Citation:

Moscato, D. , 2014-08-06 "Media Portrayals of Hashtag Activism: A Framing Analysis of Canada's #IdleNoMore Movement" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744821_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The confluence of activism and social media – legitimized by efforts such as the Arab Spring and Occupy Movements – represents a growing area of mainstream media focus. The ability of social media tools (such as Twitter's hashtags) to diffuse and amplify information and ideas has afforded new media outreach opportunities for activists and advocates of various movements. The growing legitimacy of such movements invites more scrutiny of portrayals of these online causes by traditional media, and in particular the media framing of such movements.

Using Canada’s recent #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism born of social media such as Twitter. #IdleNoMore is an activist movement that launched in November 2012, focused on raising awareness of political, economic, social and environmental issues specific to Indigenous populations in Canada and internationally .

A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications, Maclean's magazine and the Globe and Mail newspaper. While these frames often serve the purpose of a media outlet’s mandate -- to report, to mediate, to debate, to entertain or to take a political or economic position -- they can also leverage the efforts of activists by providing history and context while also widening perspectives.


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