Citation

The Cognitive and Affective Effects of Country-of-Origin: How Consumers Process Country-of-Assembly and Country-of-Design for High and Low Involvement Products

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

A study was conducted to investigate how COA and COD information is processed by consumers for high and low involvement products. Results indicated that COA was more likely to be processed cognitively, while COD tended to be processed affectively. For high involvement products, the only presentation of COD with a positive image elicited the most favorable affective product evaluation. For low involvement products, no difference of cognitive product evaluation was detected.

Most Common Document Word Stems:

product (225), countri (145), consum (102), evalu (90), cognit (89), affect (87), coo (86), coa (84), cod (84), effect (82), involv (77), imag (69), m (60), process (58), origin (44), research (41), sd (40), design (37), inform (36), posit (36), journal (36),
Convention
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744834_index.html
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MLA Citation:

Wu, Linwan. and JU, ILYOUNG. "The Cognitive and Affective Effects of Country-of-Origin: How Consumers Process Country-of-Assembly and Country-of-Design for High and Low Involvement Products" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744834_index.html>

APA Citation:

Wu, L. and JU, I. , 2014-08-06 "The Cognitive and Affective Effects of Country-of-Origin: How Consumers Process Country-of-Assembly and Country-of-Design for High and Low Involvement Products" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744834_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A study was conducted to investigate how COA and COD information is processed by consumers for high and low involvement products. Results indicated that COA was more likely to be processed cognitively, while COD tended to be processed affectively. For high involvement products, the only presentation of COD with a positive image elicited the most favorable affective product evaluation. For low involvement products, no difference of cognitive product evaluation was detected.


Similar Titles:
The Effects of Evidence Type, Peer Opinions, and Information Processing on Consumers’ Perceived Corporate Social Responsibility and Corporate Image in Online Journalism Environment


 
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