Citation

Communicating Ethical Corporate Social Responsibility: A Case Study

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Corporate philanthropy receives mixed reviews among supporters and critics of corporate giving. With a societal push for corporations to give back to their communities, supporters cite the importance of corporate social responsibility. Critics argue some companies use their giving to mask suspect financial dealings or to buy the public’s good will and counter damage caused by their products or practices. This paper identifies three competing views regarding the ethics of corporate philanthropy, and discusses a framework from which to examine a company’s communication about its social responsibility efforts. Using that framework, this paper examines the ethics of corporate giving using a case study to identify if and how a multinational company (Harris Corporation) communicates ethical principles of corporate philanthropy through its website and annual report, and how philanthropy fits in the corporate priorities.

Most Common Document Word Stems:

corpor (165), compani (107), ethic (90), philanthropi (82), social (53), give (52), respons (51), harri (51), communic (34), busi (32), support (30), stakehold (30), philanthrop (30), run (25), activ (24), valu (24), head (23), public (23), constraint (22), valor (21), econom (19),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p744866_index.html
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MLA Citation:

Edwards, Heidi Hatfield. "Communicating Ethical Corporate Social Responsibility: A Case Study" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p744866_index.html>

APA Citation:

Edwards, H. , 2014-08-06 "Communicating Ethical Corporate Social Responsibility: A Case Study" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p744866_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Corporate philanthropy receives mixed reviews among supporters and critics of corporate giving. With a societal push for corporations to give back to their communities, supporters cite the importance of corporate social responsibility. Critics argue some companies use their giving to mask suspect financial dealings or to buy the public’s good will and counter damage caused by their products or practices. This paper identifies three competing views regarding the ethics of corporate philanthropy, and discusses a framework from which to examine a company’s communication about its social responsibility efforts. Using that framework, this paper examines the ethics of corporate giving using a case study to identify if and how a multinational company (Harris Corporation) communicates ethical principles of corporate philanthropy through its website and annual report, and how philanthropy fits in the corporate priorities.


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