Citation

Employee Gripe Sites and Everyday Life: Macro and Micro Perspectives

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Organizations use websites to promote their brands and interact with customers. Disgruntled parties use websites to disparage companies for perceived ills. Previous research has examined anti-brand websites largely related to consumer interaction. However, equally important information is shared on sites populated by employees as outlets for gripes. This paper applies diverse theories from cultural studies, public relations, organizational systems, and sociology to conceptualize the employee gripe site and analyze sites about Wal-Mart and United Airlines.

Most Common Document Word Stems:

site (156), gripe (109), employe (96), organ (63), life (52), everyday (46), studi (29), post (29), system (28), place (27), websit (25), use (24), compani (24), paper (24), organiz (24), p (23), reput (22), student (22), way (20), consum (18), level (18),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p745008_index.html
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MLA Citation:

Gesualdi, Maxine. "Employee Gripe Sites and Everyday Life: Macro and Micro Perspectives" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p745008_index.html>

APA Citation:

Gesualdi, M. , 2014-08-06 "Employee Gripe Sites and Everyday Life: Macro and Micro Perspectives" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p745008_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Organizations use websites to promote their brands and interact with customers. Disgruntled parties use websites to disparage companies for perceived ills. Previous research has examined anti-brand websites largely related to consumer interaction. However, equally important information is shared on sites populated by employees as outlets for gripes. This paper applies diverse theories from cultural studies, public relations, organizational systems, and sociology to conceptualize the employee gripe site and analyze sites about Wal-Mart and United Airlines.


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