Citation

Teach Like They Build It: A User Experience Approach to Interactive Media in Advertising Education

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The proliferation of interactive media and new technology on college campuses is blending together student academic work and online personal lives. Advertising instructors have unique opportunities to leverage interactive instructional technology to reach more students and give them various ways to engage in learning materials while modeling professional applications of emerging media. User experience (UX), a term normally associated with interactive design, provides a framework for all advertising instructors to effectively integrate interactive media into their teaching. An in-depth review of the literature is provided to bridge the research between cognition, mass communications, and web usability creating a foundation for a UX approach to using interactive media in advertising education. The purpose of this paper is to provide theory-based strategies for advertising instructors to take advantage of interactive technology for student learning while modeling professional uses of interactive media.

Most Common Document Word Stems:

media (109), interact (94), student (64), technolog (61), use (56), learn (49), advertis (44), user (42), ux (41), educ (40), teach (36), new (33), experi (33), like (32), build (31), instruct (31), communic (28), cognit (27), way (27), inform (25), instructor (24),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p745202_index.html
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MLA Citation:

Wagler, Adam. "Teach Like They Build It: A User Experience Approach to Interactive Media in Advertising Education" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p745202_index.html>

APA Citation:

Wagler, A. , 2014-08-06 "Teach Like They Build It: A User Experience Approach to Interactive Media in Advertising Education" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p745202_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The proliferation of interactive media and new technology on college campuses is blending together student academic work and online personal lives. Advertising instructors have unique opportunities to leverage interactive instructional technology to reach more students and give them various ways to engage in learning materials while modeling professional applications of emerging media. User experience (UX), a term normally associated with interactive design, provides a framework for all advertising instructors to effectively integrate interactive media into their teaching. An in-depth review of the literature is provided to bridge the research between cognition, mass communications, and web usability creating a foundation for a UX approach to using interactive media in advertising education. The purpose of this paper is to provide theory-based strategies for advertising instructors to take advantage of interactive technology for student learning while modeling professional uses of interactive media.


Similar Titles:
The Differential Effects of Media Literacy Instruction on Cognitive, Affective, and Attitudinal Learning: A Natural Experiment on Film Education


 
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