Citation

The Corporate Medicine Show

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Pharmaceutical advertising is everywhere and Direct-to-Consumer advertising of prescription drugs perceived as controversial issue in pharmaceutical market, for policy makers and for communication scholars. However, DTC advertising of pharmaceuticals is not a new phenomenon. Drug manufacturers have directly advertised their medications to consumers since the beginning of medicine. The FDA began to regulate drug advertising to protect consumers from misleading promotions, and their role has been expanded with the growth of pharmaceutical market. This study traces the history of pharmaceutical advertising in the 1930s when the 1938 Act expanded the scope of federal regulations and chaos still existed in the market. Benefit claims that drug manufacturers made were puffery and medications were portrayed as breakthrough in the ads. Also, none of the ads analyzed were not present risk information. The pharmaceutical advertisements in 1930 represent the FDA’s concerns in 1930.

Most Common Document Word Stems:

advertis (158), drug (125), consum (53), medicin (42), pharmaceut (39), claim (37), ad (37), appeal (35), inform (33), medic (29), market (28), regul (28), show (28), et (27), al (27), 2009 (25), corpor (23), prescript (22), schwart (21), p (21), 2010 (21),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p745211_index.html
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MLA Citation:

Kim, Hyosun. "The Corporate Medicine Show" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p745211_index.html>

APA Citation:

Kim, H. , 2014-08-06 "The Corporate Medicine Show" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/X-PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p745211_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Pharmaceutical advertising is everywhere and Direct-to-Consumer advertising of prescription drugs perceived as controversial issue in pharmaceutical market, for policy makers and for communication scholars. However, DTC advertising of pharmaceuticals is not a new phenomenon. Drug manufacturers have directly advertised their medications to consumers since the beginning of medicine. The FDA began to regulate drug advertising to protect consumers from misleading promotions, and their role has been expanded with the growth of pharmaceutical market. This study traces the history of pharmaceutical advertising in the 1930s when the 1938 Act expanded the scope of federal regulations and chaos still existed in the market. Benefit claims that drug manufacturers made were puffery and medications were portrayed as breakthrough in the ads. Also, none of the ads analyzed were not present risk information. The pharmaceutical advertisements in 1930 represent the FDA’s concerns in 1930.


Similar Titles:
The Effects of Information Sources on Consumer Attitudes toward Direct-to-Consumer Prescription Drug Advertising: A Consumer Socialization Approach

Risk Information and Message Attributes of Direct-to-Consumer Prescription Drug Advertisements on Television

Genetic Cues in Direct-to-Consumer Prescription Drug Advertisements: Impact on Inferences of Genetic Susceptibility to Health Conditions, Self-Efficacy, and Behavioral Intentions

Health Risk Information, Health Involvement, and Life Satisfaction: An Exploration of the Effects of Portrayals of Health Risks in Television Medical Dramas on College Students’ Life Satisfaction

Resistant Bacteria: a Global Health Issue Beween Pharmaceutical Regulation and Scientific Marketing


 
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