Citation

How (Not) to Talk on Twitter: Effects of Politicians’ Tweets on the Whole Twitter Environment

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Abstract:

The ways in which politicians use Twitter can vary considerably. While Twitter presents the possibility for interaction and discussion among users, it does not require it, and it can easily be used as a one-way broadcast platform not unlike a web site’s RSS feed. The nature of Twitter as a series of short-burst messages, which any given reader may not see all of, adds more variety when considering potential effects of Twitter messages on evaluation of candidates and political issues. A politician seen by one Twitter user as interacting and engaged with the public through their tweets may be seen by another user as using the platform only to post links to press releases, potentially leading to different evaluations of the politician, the ongoing discussion, or even Twitter itself.

This study uses an experiment to test the effects of different engagement and framing styles in politician tweets on evaluations of the politician, other discussants, and Twitter itself. Findings suggest that politicians who use Twitter to broadcast, rather than engage with other users, not only receive worse evaluations themselves, but that the negative evaluation carries over to other users discussing the same topics, as well as to evaluations of the utility of Twitter as an information source.

Most Common Document Word Stems:

twitter (113), evalu (71), politician (61), frame (52), engag (49), interact (43), effect (41), polit (38), communic (37), use (31), user (30), discuss (28), public (27), tweet (26), democrat (24), media (23), may (23), person (23), valu (22), one (22), news (21),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p745354_index.html
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MLA Citation:

Veenstra, Aaron. and Lyons, Benjamin. "How (Not) to Talk on Twitter: Effects of Politicians’ Tweets on the Whole Twitter Environment" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p745354_index.html>

APA Citation:

Veenstra, A. and Lyons, B. , 2014-08-06 "How (Not) to Talk on Twitter: Effects of Politicians’ Tweets on the Whole Twitter Environment" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <APPLICATION/PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p745354_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The ways in which politicians use Twitter can vary considerably. While Twitter presents the possibility for interaction and discussion among users, it does not require it, and it can easily be used as a one-way broadcast platform not unlike a web site’s RSS feed. The nature of Twitter as a series of short-burst messages, which any given reader may not see all of, adds more variety when considering potential effects of Twitter messages on evaluation of candidates and political issues. A politician seen by one Twitter user as interacting and engaged with the public through their tweets may be seen by another user as using the platform only to post links to press releases, potentially leading to different evaluations of the politician, the ongoing discussion, or even Twitter itself.

This study uses an experiment to test the effects of different engagement and framing styles in politician tweets on evaluations of the politician, other discussants, and Twitter itself. Findings suggest that politicians who use Twitter to broadcast, rather than engage with other users, not only receive worse evaluations themselves, but that the negative evaluation carries over to other users discussing the same topics, as well as to evaluations of the utility of Twitter as an information source.


Similar Titles:
Framing News in 140 Characters: How Social Media Editors Frame the News and Interact With Audiences via Twitter

Political Expression on Social Media as a Pathway to Engagement: A Study of Political Talk Among Twitter Users in Italy


 
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