Citation

Testing the buffering and boomerang effects of CSR practices on corporate reputation during a crisis: An experimental study in the context of an obesity campaign by a soft drink company

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Abstract:

The present study seeks to explore the effects of CSR practices on corporate reputation and consumers’ degree of supportive intention toward the corporation, and also to examine whether CSR practices produce buffering effects (help to reduce reputational damage) or boomerang effects (increase reputational damage). The results suggest that CSR activities might be more effective in improving people’s favorable attitudes toward the corporation, even the perceived image of CSR activities and the supportive intention as expressed in word-of-mouth referrals or purchasing its products. Second, the results supported the marginal evidence of a boomerang effect. Moreover, this study examined the effects of a crisis on consumers’ emotions under different conditions in order to explore consumers’ cognitive processes and shed light on why consumers respond to a crisis differently in different situations.

Most Common Document Word Stems:

csr (197), corpor (169), crisi (138), reput (121), effect (96), activ (86), differ (48), boomerang (46), compani (46), motiv (44), consum (43), inform (40), buffer (40), support (40), toward (39), particip (37), m (36), situat (35), percept (34), favor (33), news (32),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p745362_index.html
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MLA Citation:

Kim, Hark-Shin. and Lee, Sun-Young. "Testing the buffering and boomerang effects of CSR practices on corporate reputation during a crisis: An experimental study in the context of an obesity campaign by a soft drink company" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p745362_index.html>

APA Citation:

Kim, H. and Lee, S. , 2014-08-06 "Testing the buffering and boomerang effects of CSR practices on corporate reputation during a crisis: An experimental study in the context of an obesity campaign by a soft drink company" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p745362_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The present study seeks to explore the effects of CSR practices on corporate reputation and consumers’ degree of supportive intention toward the corporation, and also to examine whether CSR practices produce buffering effects (help to reduce reputational damage) or boomerang effects (increase reputational damage). The results suggest that CSR activities might be more effective in improving people’s favorable attitudes toward the corporation, even the perceived image of CSR activities and the supportive intention as expressed in word-of-mouth referrals or purchasing its products. Second, the results supported the marginal evidence of a boomerang effect. Moreover, this study examined the effects of a crisis on consumers’ emotions under different conditions in order to explore consumers’ cognitive processes and shed light on why consumers respond to a crisis differently in different situations.


Similar Titles:
Consumer reactions to food recalls for branded versus non-branded products: Effects of corporate reputation, responsibility, and public perceptions after crisis events

Attribution of Corporate Hypocrisy in Corporate Social Responsibility Perceptions: The Effect of Bad Reputation and Responsiveness to Crisis

Crisis Attribution in News Articles: A Study of the Effect of Labeling on Corporate Reputation


 
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