Citation

Going Public: The role of Public relations in Initial Public Offering (IPO) communication

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The present study aims to investigate the role of public relations in initial public offering (IPO) communication and the features of IPO disclosure utilizing Impression Management theory. Specifically, the present study examines the public relations practices in IPO process in terms of financial disclosure (i.e., form S-1: registration statements) and the media attention during the Quiet Period. The prospectuses of 248 IPO companies during 2013 were content analyzed based on IM strategies. Media relations efforts of those companies and media attention on companies were analyzed, and whether it relates to investors’ evaluation and attention on IPO companies. The results suggest the practical guidelines for IPO disclosure for public relations practice.

Most Common Document Word Stems:

ipo (172), disclosur (104), investor (92), relat (92), public (92), compani (76), legitimaci (56), attent (54), corpor (51), communic (45), 1 (45), media (44), manag (42), n/s (40), inform (40), social (37), studi (35), n (34), prospectus (34), financi (32), first (30),
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p745417_index.html
Direct Link:
HTML Code:

MLA Citation:

Chung, Jee-Young. and Ki, Eyun-Jung. "Going Public: The role of Public relations in Initial Public Offering (IPO) communication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 <Not Available>. 2014-12-19 <http://citation.allacademic.com/meta/p745417_index.html>

APA Citation:

Chung, J. and Ki, E. , 2014-08-06 "Going Public: The role of Public relations in Initial Public Offering (IPO) communication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada Online <PDF>. 2014-12-19 from http://citation.allacademic.com/meta/p745417_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The present study aims to investigate the role of public relations in initial public offering (IPO) communication and the features of IPO disclosure utilizing Impression Management theory. Specifically, the present study examines the public relations practices in IPO process in terms of financial disclosure (i.e., form S-1: registration statements) and the media attention during the Quiet Period. The prospectuses of 248 IPO companies during 2013 were content analyzed based on IM strategies. Media relations efforts of those companies and media attention on companies were analyzed, and whether it relates to investors’ evaluation and attention on IPO companies. The results suggest the practical guidelines for IPO disclosure for public relations practice.


Similar Titles:
Exploring Social Media Empowerment in Public Relations: A Case Study of Practitioner Roles and the Use of Social Media


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.