Citation

Debating (“Alternative”) Gender Identities: The Online Discourse Triggered by the 2014 Life Ball Advertising Posters

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Abstract:

The presentation will focus the online debate surrounding the two advertising posters announcing the Austrian Life Ball 2014, depicting a nude transgender model. Notwithstanding the communicated intention behind the photograph of beauty having no gender, it initiated a controversial online discourse, which elucidates public understanding, opinions and knowledge repertoires in terms of different perspectives on “alternative” gender identities, such as sexuality, respective societal norms, and tolerance. In total 1,897 user postings in three newspaper online forum threads were analyzed using the sociology of knowledge approach to discourse. The topic to be presented and especially the focus on the results of the discourse analysis are well suited to emphasize gender identities beyond the traditional male/female categories, and transgender identities respectively which are rather neglected in media and communication research, and to inform especially LGBT communities about public perceptions that might affect their daily lives.
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Association:
Name: International Communication Association 65th Annual Conference
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p978529_index.html
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MLA Citation:

Wetzstein, Irmgard. and Huber, Brigitte. "Debating (“Alternative”) Gender Identities: The Online Discourse Triggered by the 2014 Life Ball Advertising Posters" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2015-12-02 <http://citation.allacademic.com/meta/p978529_index.html>

APA Citation:

Wetzstein, I. and Huber, B. , 2015-05-21 "Debating (“Alternative”) Gender Identities: The Online Discourse Triggered by the 2014 Life Ball Advertising Posters" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2015-12-02 from http://citation.allacademic.com/meta/p978529_index.html

Publication Type: Session Paper
Review Method: Peer Reviewed
Abstract: The presentation will focus the online debate surrounding the two advertising posters announcing the Austrian Life Ball 2014, depicting a nude transgender model. Notwithstanding the communicated intention behind the photograph of beauty having no gender, it initiated a controversial online discourse, which elucidates public understanding, opinions and knowledge repertoires in terms of different perspectives on “alternative” gender identities, such as sexuality, respective societal norms, and tolerance. In total 1,897 user postings in three newspaper online forum threads were analyzed using the sociology of knowledge approach to discourse. The topic to be presented and especially the focus on the results of the discourse analysis are well suited to emphasize gender identities beyond the traditional male/female categories, and transgender identities respectively which are rather neglected in media and communication research, and to inform especially LGBT communities about public perceptions that might affect their daily lives.


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