Citation

Engaging Foreign Publics via Diaspora Media: An Emerging Frontier in International Public Relations

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Abstract:

International public relations and public diplomacy professionals aim to build mutually beneficial relationships between organizations and foreign stakeholders. The expanding role of international satellite television networks along with the diffusion of social media platforms has shifted much practitioner attention towards global media. As such, organizational engagement programs attempt to build a bridge between nations via two-way communication channels that may be mediated or direct. One emerging public in this international engagement effort are those diaspora communities that are often located in organizational back yards. Research on diaspora communities indicates that these communities and their local media platforms are highly credible in their home. As such they present great potential in serving as mediators between organizations and foreign stakeholders. The panel presentation will focus on this potential role and will discuss some recent implications both scholarly and professional.
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Association:
Name: International Communication Association 65th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p978706_index.html
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MLA Citation:

Golan, Guy. "Engaging Foreign Publics via Diaspora Media: An Emerging Frontier in International Public Relations" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, <Not Available>. 2018-02-13 <http://citation.allacademic.com/meta/p978706_index.html>

APA Citation:

Golan, G. J. "Engaging Foreign Publics via Diaspora Media: An Emerging Frontier in International Public Relations" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico <Not Available>. 2018-02-13 from http://citation.allacademic.com/meta/p978706_index.html

Publication Type: Session Paper
Abstract: International public relations and public diplomacy professionals aim to build mutually beneficial relationships between organizations and foreign stakeholders. The expanding role of international satellite television networks along with the diffusion of social media platforms has shifted much practitioner attention towards global media. As such, organizational engagement programs attempt to build a bridge between nations via two-way communication channels that may be mediated or direct. One emerging public in this international engagement effort are those diaspora communities that are often located in organizational back yards. Research on diaspora communities indicates that these communities and their local media platforms are highly credible in their home. As such they present great potential in serving as mediators between organizations and foreign stakeholders. The panel presentation will focus on this potential role and will discuss some recent implications both scholarly and professional.


Similar Titles:
Exploring Digital Political Labour: Political Public Relations and the Exploitation of Social Media Engagement

Applying International Relations Theory to Dissect the Public Opinion Foreign Policy Link

International Agenda-Building and Agenda-Setting: Exploring the Influence of Public Relations Counsel on News Media and Public Perceptions of Foreign Nations

Engaging International Publics and Building Online Networks: How International Activists Use Web Sites and Social Media (Also Featured in Virtual Conference)


 
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