Citation

Privacy, Credibility and Site Features as Antecedents to Flow and Knowledge-Gain From Social Networking Sites

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Abstract:

Using an online survey (N = 888), this study assessed the influence of social networking site users' privacy concerns on perceptions of social networking site credibility and features. Also investigated was the mediating role of the experience of flow (intense engagement in and enjoyment of an activity) in the relationships between perceptions about credibility and features and reported knowledge gains from social networking sites. The findings revealed a negative relationship between privacy concerns and perceptions about credibility and features. Additionally, the mediating role of flow was confirmed. Favorable perceptions about credibility and features facilitated flow which, in turn, predicted learning from social networking sites. The test of the bivariate relationship between privacy concerns and flow revealed a weak negative relationship which disappeared when added to the model. Thus, privacy concerns potentially impede involvement with and learning from social networking sites because of the impact on perceptions about credibility and features.

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Association:
Name: International Communication Association 65th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p978976_index.html
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MLA Citation:

Barker, Valerie. "Privacy, Credibility and Site Features as Antecedents to Flow and Knowledge-Gain From Social Networking Sites" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-14 <http://citation.allacademic.com/meta/p978976_index.html>

APA Citation:

Barker, V. E. , 2015-05-21 "Privacy, Credibility and Site Features as Antecedents to Flow and Knowledge-Gain From Social Networking Sites" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-14 from http://citation.allacademic.com/meta/p978976_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Using an online survey (N = 888), this study assessed the influence of social networking site users' privacy concerns on perceptions of social networking site credibility and features. Also investigated was the mediating role of the experience of flow (intense engagement in and enjoyment of an activity) in the relationships between perceptions about credibility and features and reported knowledge gains from social networking sites. The findings revealed a negative relationship between privacy concerns and perceptions about credibility and features. Additionally, the mediating role of flow was confirmed. Favorable perceptions about credibility and features facilitated flow which, in turn, predicted learning from social networking sites. The test of the bivariate relationship between privacy concerns and flow revealed a weak negative relationship which disappeared when added to the model. Thus, privacy concerns potentially impede involvement with and learning from social networking sites because of the impact on perceptions about credibility and features.


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