Citation

The Role of Twitter and Parasocial Interaction in College Students’ Sport Media Consumption

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Abstract:

The present study investigates college students’ use of Twitter to consume sports related content. More specifically, it assesses the relative importance of Twitter in relation to other distribution systems (i.e. television, news websites) and tests where obtaining information about sports ranks among common uses of the microblogging platform. In addition, the study assesses potential reasons for why individuals might prefer Twitter to television to consume sports related content. Findings suggest that social media plays an important role in students’ sport media consumption, but that this importance might have been overstated in previous studies. More specifically, the study finds that television remains the main source sports related content, followed by news websites. Results of a subsequent regression analysis find that the subset of individuals that prefers Twitter is motivated in part by their tendency to engage in parasocial interactions, their Twitter use patterns, as well as their perceived expertise in sports.

Most Common Document Word Stems:

tt (2), ouch wit (1), riends (1), ettin (1), readin (1), ses (1), nherentl (1), osts (1), ffiliatio (1), reference. Individual (1), nd othe (1), redicto (1), onstruc (1), hird amon (1), imension o (1), ocial (1), nteractive, connecte (1), btain informatio (1), uickly (1), enu (1), eed (1),
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Association:
Name: International Communication Association 65th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p982214_index.html
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MLA Citation:

Boehmer, Jan. "The Role of Twitter and Parasocial Interaction in College Students’ Sport Media Consumption" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-13 <http://citation.allacademic.com/meta/p982214_index.html>

APA Citation:

Boehmer, J. , 2015-05-21 "The Role of Twitter and Parasocial Interaction in College Students’ Sport Media Consumption" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-13 from http://citation.allacademic.com/meta/p982214_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The present study investigates college students’ use of Twitter to consume sports related content. More specifically, it assesses the relative importance of Twitter in relation to other distribution systems (i.e. television, news websites) and tests where obtaining information about sports ranks among common uses of the microblogging platform. In addition, the study assesses potential reasons for why individuals might prefer Twitter to television to consume sports related content. Findings suggest that social media plays an important role in students’ sport media consumption, but that this importance might have been overstated in previous studies. More specifically, the study finds that television remains the main source sports related content, followed by news websites. Results of a subsequent regression analysis find that the subset of individuals that prefers Twitter is motivated in part by their tendency to engage in parasocial interactions, their Twitter use patterns, as well as their perceived expertise in sports.


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