Citation

The Effects of Media Selection and Issue Controversy on Audience Media Experiences, Information-Seeking Behavior, and Consent Toward Social Issues

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Abstract:

While a body of previous literature has examined how exposure to certain media would influence audiences’ information seeking and behaviors in a mostly political context, it is still unknown audiences’ media source selection for social issues, along with differences in controversy nature, influences their consent to those issues in addition to their media-related attitudes and behaviors. An online survey with 224 participants recruited from Mechanical Turk at Amazon.com found that two groups of media sources contributed to cultivating different manners of media gratifications among audiences. The online media users tended to rely less on their preferred online sources when they gathered information about the controversial issue than they did for the non-controversial issue. Yet, this was not true of traditional media users. While traditional media users demonstrated great deviance in seeking information offline on social issues, they highly engaged with interpersonal discussions about two of the less sensitive and debatable issues. However, new media users engaged more often with interpersonal discussions for contentious issues than non-contentious ones. Finally, both online and offline groups indicated the same pattern of consent directions toward all given issues, which was consistent with the current public consensus about these social issues.

Most Common Document Word Stems:

olemica (1), orrespondin (1), ser experience (1), ffline media. MEDI (1), endenc (1), athe (1), ispersed (1), onetheless (1), or thos (1), 011; Kan (1), ontrary (1), y socia (1), on-controversial issu (1), elativel (1), lthoug (1), rimary informatio (1), enu (1), ehaviors acros (1), nified (1), ratificatio (1), ultivat (1),
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Association:
Name: International Communication Association 65th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p982700_index.html
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MLA Citation:

Ju, Hyejung. and Kim, Hyang-Sook. "The Effects of Media Selection and Issue Controversy on Audience Media Experiences, Information-Seeking Behavior, and Consent Toward Social Issues" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-14 <http://citation.allacademic.com/meta/p982700_index.html>

APA Citation:

Ju, H. and Kim, H. , 2015-05-21 "The Effects of Media Selection and Issue Controversy on Audience Media Experiences, Information-Seeking Behavior, and Consent Toward Social Issues" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-14 from http://citation.allacademic.com/meta/p982700_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: While a body of previous literature has examined how exposure to certain media would influence audiences’ information seeking and behaviors in a mostly political context, it is still unknown audiences’ media source selection for social issues, along with differences in controversy nature, influences their consent to those issues in addition to their media-related attitudes and behaviors. An online survey with 224 participants recruited from Mechanical Turk at Amazon.com found that two groups of media sources contributed to cultivating different manners of media gratifications among audiences. The online media users tended to rely less on their preferred online sources when they gathered information about the controversial issue than they did for the non-controversial issue. Yet, this was not true of traditional media users. While traditional media users demonstrated great deviance in seeking information offline on social issues, they highly engaged with interpersonal discussions about two of the less sensitive and debatable issues. However, new media users engaged more often with interpersonal discussions for contentious issues than non-contentious ones. Finally, both online and offline groups indicated the same pattern of consent directions toward all given issues, which was consistent with the current public consensus about these social issues.


Similar Titles:
Media Framing of the Bt Brinjal Controversy in India: Conflicts of Issues and Values

Corporate Activism: An Experimental Analysis of Controversy Level, Issue Importance, Issue Relevance, and Message Strategy

Seeking and Learning: Examining Selective Exposure to Media Coverage of A Controversial Scientific Issue


 
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