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We All Have Access to Social Media, But Don’t Use Them in the Same Way: Linking Psychological Attributes, Gratifications and Social Media Use to Social Capital of Net-Generation in China

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Abstract:

How narcissism, communication anxiety and gratifications impact SNS use and social capital was examined through survey of Net-geners in China (N=568). Firstly, factor analysis outlined four gratifications obtained from SNS: self-presentation, peer pressure, social network maintenance and information seeking. Then regressions showed narcissism significantly related to identified gratifications and SNS use, while communication anxiety only relates to peer pressure motivation. Narcissism and intensity of SNS use were positively related to social capital, whereas communication anxiety and motivation of peer pressure and SNS use negatively predict social capital. Results imply that SNSs primarily benefit extraverted individuals rather than the introverts. Although communication anxious individuals have a higher motivation to use SNS, the usage doesn’t necessarily benefit their social capital. Culture differences between China and the West were also implied in the discussion.
Keywords: social networking site (SNSs), social capital, communication anxiety, narcissism, use and gratification (U&G)

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Parsons (1), 951). Connectio (1), entra (1), ttache (1), 981 (1), ociety-centered an (1), ituation-centere (1), Hsu (1), de (1), ociety (1), nterdependenc (1), ffline environmen (1), 981) (1), egar (1), riandis, 1986 (1), nvironment (1), Hu (1), mericans (1), rom individualis (1), ebsite (1), f bein (1),
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Association:
Name: International Communication Association 65th Annual Conference
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p983517_index.html
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MLA Citation:

Zheng, Pei. "We All Have Access to Social Media, But Don’t Use Them in the Same Way: Linking Psychological Attributes, Gratifications and Social Media Use to Social Capital of Net-Generation in China" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-13 <http://citation.allacademic.com/meta/p983517_index.html>

APA Citation:

Zheng, P. , 2015-05-21 "We All Have Access to Social Media, But Don’t Use Them in the Same Way: Linking Psychological Attributes, Gratifications and Social Media Use to Social Capital of Net-Generation in China" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-13 from http://citation.allacademic.com/meta/p983517_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: How narcissism, communication anxiety and gratifications impact SNS use and social capital was examined through survey of Net-geners in China (N=568). Firstly, factor analysis outlined four gratifications obtained from SNS: self-presentation, peer pressure, social network maintenance and information seeking. Then regressions showed narcissism significantly related to identified gratifications and SNS use, while communication anxiety only relates to peer pressure motivation. Narcissism and intensity of SNS use were positively related to social capital, whereas communication anxiety and motivation of peer pressure and SNS use negatively predict social capital. Results imply that SNSs primarily benefit extraverted individuals rather than the introverts. Although communication anxious individuals have a higher motivation to use SNS, the usage doesn’t necessarily benefit their social capital. Culture differences between China and the West were also implied in the discussion.
Keywords: social networking site (SNSs), social capital, communication anxiety, narcissism, use and gratification (U&G)


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