Citation

News Narratives on Poverty: Role of Narrative Engagement on Attitude and Behavior in Narrative Persuasion

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Abstract:

Narrative engagement is known to elicit positive attitude change toward a story’s subjects and to reduce stigma. Much research in the area of narrative persuasion however, tends to use only portions of complete narratives in stimulus materials and examines only a single medium in an of near ubiquitous multimedia story packaging. This study employed a 2 (narrative format, narrative or non-narrative) X 2 (medium, text or video) fully crossed factorial design to examine the role of narrative engagement, a multidimensional construct, on attitude and behavior change related to poverty. Findings indicate that two of the four subconcepts of narrative engagement were unrelated to attitude change and that attitude change was mediated by both affective and cognitive processes. Notably, narrative format lead to greater levels of blame on the poor but only through narrative engagement. Implications and directions for research are also provided.

Most Common Document Word Stems:

artial narrative (1), ilandzic (1), 009 (1), pliftin (1), omplete narrativ (1), an (1), tudies (1), egativel (1), alence (1), tex (1), nderstoo (1), ersion (1), quivalen (1), Brock (1), 000) (1), torytelling. (1), hereof (1), nd accessibl (1), epresentativ (1), ngagin (1), ritin (1),
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Association:
Name: International Communication Association 65th Annual Conference
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p983853_index.html
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MLA Citation:

Tamul, Daniel. "News Narratives on Poverty: Role of Narrative Engagement on Attitude and Behavior in Narrative Persuasion" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-13 <http://citation.allacademic.com/meta/p983853_index.html>

APA Citation:

Tamul, D. J. , 2015-05-21 "News Narratives on Poverty: Role of Narrative Engagement on Attitude and Behavior in Narrative Persuasion" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-13 from http://citation.allacademic.com/meta/p983853_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Narrative engagement is known to elicit positive attitude change toward a story’s subjects and to reduce stigma. Much research in the area of narrative persuasion however, tends to use only portions of complete narratives in stimulus materials and examines only a single medium in an of near ubiquitous multimedia story packaging. This study employed a 2 (narrative format, narrative or non-narrative) X 2 (medium, text or video) fully crossed factorial design to examine the role of narrative engagement, a multidimensional construct, on attitude and behavior change related to poverty. Findings indicate that two of the four subconcepts of narrative engagement were unrelated to attitude change and that attitude change was mediated by both affective and cognitive processes. Notably, narrative format lead to greater levels of blame on the poor but only through narrative engagement. Implications and directions for research are also provided.


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