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Hashtag as Publics: Transnational Environmental Movement Twitter Framing Practices

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Abstract:

Most research on social movement uses of the social media platform has examined large-scale movements. In the case of movements that do not reach a wider tipping point, I argue Twitter functions as a performative, identity-building space, more than a means to reach external audiences. I examine a two-week window into an environmental movement trying to gain traction in the public sphere, centered on a transnational day of action calling for a ban on the drilling technology hydraulic fracturing, Global Frackdown. Findings show that Global Frackdown tweeters engage in framing practices of: movement convergence and solidarity, declarative and targeted engagement, prefabricated messaging, and multilingual tweeting. The episodic, loosely-coordinated and often personalized, transnational framing practices of Global Frackdown tweeters support core organizers’ goal of promoting the globalness of activism to ban fracking.
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Association:
Name: International Communication Association 65th Annual Conference
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p984439_index.html
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MLA Citation:

Hopke, Jill. "Hashtag as Publics: Transnational Environmental Movement Twitter Framing Practices" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-13 <http://citation.allacademic.com/meta/p984439_index.html>

APA Citation:

Hopke, J. E. , 2015-05-21 "Hashtag as Publics: Transnational Environmental Movement Twitter Framing Practices" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-13 from http://citation.allacademic.com/meta/p984439_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Most research on social movement uses of the social media platform has examined large-scale movements. In the case of movements that do not reach a wider tipping point, I argue Twitter functions as a performative, identity-building space, more than a means to reach external audiences. I examine a two-week window into an environmental movement trying to gain traction in the public sphere, centered on a transnational day of action calling for a ban on the drilling technology hydraulic fracturing, Global Frackdown. Findings show that Global Frackdown tweeters engage in framing practices of: movement convergence and solidarity, declarative and targeted engagement, prefabricated messaging, and multilingual tweeting. The episodic, loosely-coordinated and often personalized, transnational framing practices of Global Frackdown tweeters support core organizers’ goal of promoting the globalness of activism to ban fracking.


 
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