Citation

I Got Spoiled: The Effects of Spoilers and Character Morality on Narrative Engagement and Enjoyment

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Abstract:

Although spoilers are commonly thought to ruin media experiences, the present study sought to determine whether this was actually the case and to examine the role of main character morality in narrative processing. A 2 (spoilers vs. no spoilers) x 2 (good character vs. bad character) factorial experiment was conducted in which workers from the Amazon Mechanical Turk marketplace watched a clip containing either a good or bad main character after either viewing spoilers embedded on a show fan page or not viewing spoilers. Results showed that spoilers did not have a direct influence on narrative engagement or enjoyment, but did when examined in conjunction with character morality. Implications for narrative theory and disposition theory are discussed.

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tt (2), esults ar (1), ootstra (1), 00 (1), nstandardize (1), nd enjoymen (1), ndirec (1), ransportation ( (1), hroug (1), ighes (1), ediators (1), b). (1), oderator (1), ediator (1), ould serv (1), espectivel (1), ose (1), oderate (1), ediation (1), ariable, characte (1), tilize (1),
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Association:
Name: International Communication Association 65th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p985010_index.html
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MLA Citation:

Ferchaud, Arienne. "I Got Spoiled: The Effects of Spoilers and Character Morality on Narrative Engagement and Enjoyment" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-13 <http://citation.allacademic.com/meta/p985010_index.html>

APA Citation:

Ferchaud, A. , 2015-05-21 "I Got Spoiled: The Effects of Spoilers and Character Morality on Narrative Engagement and Enjoyment" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-13 from http://citation.allacademic.com/meta/p985010_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Although spoilers are commonly thought to ruin media experiences, the present study sought to determine whether this was actually the case and to examine the role of main character morality in narrative processing. A 2 (spoilers vs. no spoilers) x 2 (good character vs. bad character) factorial experiment was conducted in which workers from the Amazon Mechanical Turk marketplace watched a clip containing either a good or bad main character after either viewing spoilers embedded on a show fan page or not viewing spoilers. Results showed that spoilers did not have a direct influence on narrative engagement or enjoyment, but did when examined in conjunction with character morality. Implications for narrative theory and disposition theory are discussed.


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