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Laughing at Him or Laughing with Him? Framing Psy's "Gangnam Style"

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Abstract:

Psy’s “Gangnam Style” has broken a record with more than 2 billion views on YouTube by 2014. Despite this unprecedented worldwide phenomenon of an Asian pop singer in today’s West-dominated pop culture world, few scholars have delved into analyzing the issue. The current study attempts to conduct a comparative analysis of news coverage between the U.S. and the South Korean newspapers on the same pop culture phenomenon. The findings show that there are significant differences in terms of the tone, main points and journalists’ use of indicators and causes to describe the phenomenon. This study also suggests that the line of being an objective journalism is blurring when covering its national content in international settings.
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Association:
Name: International Communication Association 65th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p985080_index.html
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MLA Citation:

Jung, Hyeri. "Laughing at Him or Laughing with Him? Framing Psy's "Gangnam Style"" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2015-12-02 <http://citation.allacademic.com/meta/p985080_index.html>

APA Citation:

Jung, H. , 2015-05-21 "Laughing at Him or Laughing with Him? Framing Psy's "Gangnam Style"" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2015-12-02 from http://citation.allacademic.com/meta/p985080_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Psy’s “Gangnam Style” has broken a record with more than 2 billion views on YouTube by 2014. Despite this unprecedented worldwide phenomenon of an Asian pop singer in today’s West-dominated pop culture world, few scholars have delved into analyzing the issue. The current study attempts to conduct a comparative analysis of news coverage between the U.S. and the South Korean newspapers on the same pop culture phenomenon. The findings show that there are significant differences in terms of the tone, main points and journalists’ use of indicators and causes to describe the phenomenon. This study also suggests that the line of being an objective journalism is blurring when covering its national content in international settings.


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