Citation

Facebook’s Privacy Perception Problem: Unpacking Motivations for Social Media Nonadoption

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Abstract:

Use of social network sites (SNSs) has become a part of everyday life for millions of people around the world. Often ignored in SNS research, however, is an analysis of those who choose to abstain from using these sites. This subset of the population is important to analyze to understand individuals’ motivations for (non)-adoption of new technologies and provides insights into theory and practice. The present study provides a multi-method analysis of data from three populations to develop a deeper understanding of individuals’ motivations for non-adoption; furthermore, it evaluates the role that privacy and security play in individuals’ decisions to leave or abstain from Facebook use. Findings include multivariate analyses addressing Facebook adoption and the role that privacy plays in non-adoption, a taxonomy of motivations for non-adoption, and a deeper textual analysis of the privacy-based factors associated with non-adoption.
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Association:
Name: International Communication Association 65th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p986327_index.html
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MLA Citation:

Vitak, Jessica. "Facebook’s Privacy Perception Problem: Unpacking Motivations for Social Media Nonadoption" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-14 <http://citation.allacademic.com/meta/p986327_index.html>

APA Citation:

Vitak, J. , 2015-05-21 "Facebook’s Privacy Perception Problem: Unpacking Motivations for Social Media Nonadoption" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-14 from http://citation.allacademic.com/meta/p986327_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Use of social network sites (SNSs) has become a part of everyday life for millions of people around the world. Often ignored in SNS research, however, is an analysis of those who choose to abstain from using these sites. This subset of the population is important to analyze to understand individuals’ motivations for (non)-adoption of new technologies and provides insights into theory and practice. The present study provides a multi-method analysis of data from three populations to develop a deeper understanding of individuals’ motivations for non-adoption; furthermore, it evaluates the role that privacy and security play in individuals’ decisions to leave or abstain from Facebook use. Findings include multivariate analyses addressing Facebook adoption and the role that privacy plays in non-adoption, a taxonomy of motivations for non-adoption, and a deeper textual analysis of the privacy-based factors associated with non-adoption.


 
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