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Issue Ownership Versus Issue Convergence: Predicting the 1998-2012 Dutch Elections Using Issue Saliency and Issue Positions

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Abstract:

Do parties win when journalists report on their owned issues or when parties converge on dominant campaign issues in the media? We examine this question for Dutch parliamentary election campaigns between 1998 and 2012 on the basis of content analysis and survey data. Convergence on dominant issues in the media increases a party's electoral support indeed, especially in combination with diverging issue positions. In line with issue ownership theory, a party wins at the elections if it succeeds in getting more media attention for its issue positions than its competitors on issues that receive more media attention than in the previous campaign. However, holding on to issue positions on owned issues may pay off less than when strategically altering issue positions to attract voters.

Most Common Document Word Stems:

parti (255), issu (255), ownership (158), voter (134), media (122), posit (119), associ (112), campaign (90), converg (75), 1 (64), accord (54), vvd (50), theori (48), polit (46), attent (42), elect (42), persist (40), 2 (40), variabl (38), elector (37), j (36),
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Name: International Communication Association 65th Annual Conference
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http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p986380_index.html
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MLA Citation:

Kleinnijenhuis, Jan. and Walter, Annemarie. "Issue Ownership Versus Issue Convergence: Predicting the 1998-2012 Dutch Elections Using Issue Saliency and Issue Positions" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 20, 2015 <Not Available>. 2018-02-13 <http://citation.allacademic.com/meta/p986380_index.html>

APA Citation:

Kleinnijenhuis, J. and Walter, A. S. , 2015-05-20 "Issue Ownership Versus Issue Convergence: Predicting the 1998-2012 Dutch Elections Using Issue Saliency and Issue Positions" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-13 from http://citation.allacademic.com/meta/p986380_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Do parties win when journalists report on their owned issues or when parties converge on dominant campaign issues in the media? We examine this question for Dutch parliamentary election campaigns between 1998 and 2012 on the basis of content analysis and survey data. Convergence on dominant issues in the media increases a party's electoral support indeed, especially in combination with diverging issue positions. In line with issue ownership theory, a party wins at the elections if it succeeds in getting more media attention for its issue positions than its competitors on issues that receive more media attention than in the previous campaign. However, holding on to issue positions on owned issues may pay off less than when strategically altering issue positions to attract voters.


Similar Titles:
Position Blurring as an Electoral Strategy: Voter Polarization, Issue Salience, and Political Parties’ Position Blurring


 
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